Revisiting the New Consumer: Achieving Customer Engagement and Business Objectives in the Post-Recession Economy

  • April 15 2011
  • Resource: Multimedia
  • Panel Discussion Moderated by Chuck Christianson, Vice President, Sales & Account Management - Affinion Loyalty Group

While economists proclaim that the Great Recession officially ended in June of 2009, its deep effect on the consumer mindset is still well-entrenched. At the same time, most businesses have not fully recovered from the tremendous setbacks they...Read More

THE NEW 360 DEGREE: Driving Loyalty in the New Era of Communication

  • April 15 2011
  • Resource: Multimedia
  • Charles Deyo, Cendyn; Tammy Lucas, Best Western; Christophe A Dagassan, The Breakers Palm Beach

Social media, mobile marketing and behavioral advertising have created a fundamental shift in communication. Your ability to maximize customer relationships continues to require an enterprise-wide "360 degree customer view" at all...Read More

Better Together: Intelligence and Loyalty

  • April 15 2011
  • Resource: Multimedia
  • Suresh Vittal and Emily Murphy, Forrester Research; Bart Blackburn, Progressive Insurance

By definition, Customer Intelligence and Loyalty make great bedfellows. Customer Intelligence — how marketers capture, manage, analyze, and apply data —supplies loyalty programs with deep customer insights that fuel real-time offers...Read More

Workshop: How Customer Intelligence Yields Loyalty Returns: What Marketers Need to Know Now

  • April 15 2011
  • Resource: Multimedia
  • Connie Hill and Dave Resnick, VeraCentra

Today, market analysts and forecasters are proclaiming customer intelligence as the new competitive weapon for business success.  However, many marketers are confused about the meaning of customer intelligence.  While many companies...Read More

Workshop: Going Enterprise-Wide with Your Loyalty Program

  • April 15 2011
  • Resource: Multimedia
  • Anne Gaudette and Heidi Young, RewardsNOW

Enterprise-wide programs have been talked about for the past several years and many institutions have them, but they have become especially visible recently in light of the Financial Reform Act and pending Durbin Amendment.   We will...Read More

Is the Shine Coming Off the Apple?

  • April 15 2011
  • Resource: Multimedia

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B2B Focused Session - Why Satisfaction Isn't Enough

  • March 21 2011
  • Resource: Multimedia

Jon Windley, Vice President, Client Advocacy - Savvis George Scotti, Director, Channel Marketing & Account Development - Springer Science & Business Media According to most studies, including the latest from BusinessWeek, over 60% of...Read More

Video: Loyalty 360 CEO Mark Johnson Speaks To Fox News About Creating Loyal Customers

  • March 04 2011
  • Resource: Multimedia

Loyalty 360 CEO Mark Johnson Speaks To Fox News About Creating Loyal Customers. Read More

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