B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part I

  • December 05 2011
  • Resource: Multimedia
  • Stacy DeLong, The HON Company & Michelle Pokorny, Maritz Loyalty and Motivation

This is Part I of the presentation. View B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part II here. The business-to-business world is changing and the only way to survive in the new normal is to embrace that...Read More

Workshop: In-the-Moment Lifestyle Engagement Attendees Create and Experience Mobile & Social Engagement, Payments and Rewards

  • December 05 2011
  • Resource: Multimedia
  • Bob Gold, Gold Mobile

Attendees will actively participate in the following scenario: (1)   Be executives for a simulated consumer brand and actively participate in making the final decisions and tradeoffs on deploying a new mobile and social engagement...Read More

Social Engagement: Beyond the "Like"

  • December 05 2011
  • Resource: Multimedia
  • Don Fairbanks, ePrize, Mina Penna, Sabra Dipping Company LLC & Danielle Simon, StrawberryFrog

Many brands are successful at recruiting consumers to "Like" their Facebook page or "follow" them on Twitter. However, the perpetual challenge is keeping consumers engaged with their brand in the social media environment and motivating brand...Read More

Turning Customers into Online Advocates

  • December 05 2011
  • Resource: Multimedia
  • Jennifer Kielmeyer, Safelite AutoGlass

On average, a satisfied customer tells three people about a good product experience. The average dissatisfied customer gripes to 11 people. As the person managing Safelite’s digital presence, Kielmeyer is charged with getting more of...Read More

B2B-Focused Session: Why B2B Customer Satisfaction Doesn't Create Loyalty

  • December 05 2011
  • Resource: Multimedia
  • Tracy Cole, Standard Register & Karen Posey, Geehan Group

According to a most studies including the latest from Business Week, over 60% of defecting customers indicated they are satisfied right before they leave.  Learn why satisfaction doesn’t equal loyalty or retention and what to do about...Read More

The Smile: The Missing Element in Loyalty Programs

  • November 22 2011
  • Resource: Multimedia

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Stand By Me

  • November 08 2011
  • Resource: Multimedia

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