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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
There are a number of ways to measure the impact and effectiveness of loyalty programs and loyalty marketing in general, from "the Ultimate Question" (NPS) to what CFOs and Boards care about to what brand-oriented CMOs...Read More
"Engagement," "Voice of the Customer" and "Customer Experience Management" should be center stage in any CMO’s lexicon. Yet, in today’s ever-changing marketing world, the connotative and denotative meanings of these terms are...Read More
Opportunities abound for integrating conventional loyalty programs with social applications.
Learn the elements required for a successful implementation that transcend the ever-changing social landscape. Discover lessons learned and how Tasti D...Read More
Companies have poured millions into researching customers’ demands and dreams when it comes to positive transaction experiences. The results are now revealing themselves in the modern mix of social and mobile technologies. Combine those...Read More
A social media strategy is a necessary business tool in the Web 2.0 world. Not only do most consumers expect companies to have a social media presence, but 66% want the companies they do business with to increase usage of social media for...Read More
Regardless of the platform used for outreach, one truth remains: an increase in customer loyalty will show up at the register. But loyalty has two sides: creating it and keeping it.
Brand Keys, a global leader in loyalty and engagement metrics,...Read More
Consistency and simplicity are critical components of effective loyalty programs – for both operator and consumer. However, in a franchise environment such as a restaurant, gas station or convenience store, it can be difficult to implement...Read More