In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Russ Mann, CEO, Covario, Inc. the following questions:
1. Can you tell me a little bit about Covario and your position within the company?
2. Can you tell us about some challenges for a CMO in today’s marketing environment?
3. Loyalty 360 believes that this is best time to be a CMO, but also the most challenging time to be a CMO; what are your takes on those positions and what advice would you give a new CMO in today’s environment?
4. In engagement, perception is everything and loyalty is a culmination of a series of effective engagements and those experiences; how do brands effectively engage individuals in this diverse and data-rich ecosphere?
5. Loyalty 360 believes that loyalty is the most important facet of any marketer’s job. Traditionally marketers have been focused on CPMs and acquisition strategies that may or may not have brought the most effective client or prospect into the pipeline; how do you address that using SEO and SEM in today’s environment?
6. One of the challenges we hear a lot about at Loyalty 360 is the dichotomy between a traditional pushed-based marketing CMO and a more pull or voice of the customer based CMO. What advice do you give today’s CMO to help ease the transition from push to pull and making the strategies more effective and engaging?
7. Experience drives engagement, and engagement drives loyalty, yet at every part of the channel, people have to feel engaged. What are the challenges you see with multi-channel communication for today’s marketers and how does your product address this opportunity?
Watch all videos in this video blog series:
Christian Wright, CTO & General Manager North America, eDialog
Suzy Cox, SVP Olson 1 to 1, Olson
Tim Suther, Chief Marketing & Strategy Officer, Acxiom
Melissa Boxer, Vice President, CRM Product Management and Strategy, Oracle Corporation
Mark Smith, General Manager, Pitney Bowes
Emily Murphy, Researcher, Forrester Research
John Bastone, Global Product Marketing Manager, SAS
Robert Carroll, CMO of Web Content Management Solutions, SDL