B2B-Focused Session: Using Defined Touchpoints to Ensure a Superior Customer Experience - Part I

  • January 27 2012
  • Resource: Multimedia
  • Jeffrey Bouchard & Michelle Edwards, FARO Technologies, Inc.

This is Part I of the presentation. View B2B-Focused Session: Using Defined Touchpoints to Ensure a Superior Customer Experience:Part IIPart IIIPart IVPart V FARO Technologies, Inc., a high tech company in Lake Mary, Florida, provides 3D...Read More

Doing Digital the Right Way: How to Engage Customers and Manage Perceptions Using a Clear Brand Voice

  • January 27 2012
  • Resource: Multimedia
  • Patricia Reupke, Baylor Health Care System & Jason Cieslak, Siegel+Gale

Many companies want to participate in the ever-broadening digital landscape but often don’t know where to start. Some companies quit before making an attempt because they don’t want to jeopardize positive perceptions of their...Read More

Capturing Customer Referrals at the “Moment of Truth”

  • January 27 2012
  • Resource: Multimedia
  • Jim Craig, 1st Advantage Credit Union

In financial services, customer referrals can provide a steady flow of profitable new customers of a similar demographic profile as the referring customers. However, referral programs underperform when they are not targeted to the correct...Read More

New Member Engagement: Discover the New Paradigm in Member Relationship Nurturing, Formerly Generalized as "Onboarding"

  • January 27 2012
  • Resource: Multimedia
  • Michael O'Brien, Fiserv & David King, Fulcrum

You will learn how the best practices of “Customer State Management”, the combination of revolutionary predictive analytics, impactful member segmented message content and design, delivered through multiple member preferred media...Read More

Welcome to the GAME: How GAME Group Uses Customer Insight to Drive a Positive ROI

  • January 27 2012
  • Resource: Multimedia
  • Rob Voase, GAME Group & Nick Afonsky, 5one USA

Many talk about being customer-centric, but few have successfully managed the transition to become truly customer centric retailers. In this session, attendees will hear what customer centric retailing means for GAME and how CRM has led the way...Read More

B2B-Focused Session: The Customer’s Voice: Now It’s Time to Listen

  • January 27 2012
  • Resource: Multimedia
  • Drew Chapin, SAP Americas & Paul Hagen, Forrester Research

We’ve all heard that it’s easier to keep existing customers than it is to attract new ones. However, today’s consumer and competitive business environment places tremendous pressure on organizations to provide amazing customer...Read More

Workshop: Loyalty Technology: Empowering Intuitive Customer Engagement & Better Results - Part I

  • January 27 2012
  • Resource: Multimedia
  • Bruce Silcoff, Fairlane Group, Len Covello, Raw Integrated, Bradley Silver, Atomic Reach & Larry Filler, Boire Filler

This is Part I of the presentation. View Workshop: Loyalty Technology: Empowering Intuitive Customer Engagement & Better Results - Part II here. Technology, it’s not only about efficiency. While there is a strong impetus to do more...Read More

2011 Workshop: Loyalty Technology: Empowering Intuitive Customer Engagement & Better Results - Part II

  • January 27 2012
  • Resource: Multimedia
  • Bruce Silcoff, Fairlane Group, Len Covello, Raw Integrated, Bradley Silver, Atomic Reach & Larry Filler, Boire Filler

This is Part II of the presentation. View Workshop: Loyalty Technology: Empowering Intuitive Customer Engagement & Better Results - Part I here. In part 2 of the workshop, presenters will demonstrate new technologies that are helping...Read More

Eliminating the Disconnected Customer

  • January 17 2012
  • Resource: Multimedia

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