Videos & Podcasts

With great challenges come great opportunities. This is why it has never been more exciting—or more daunting—to be a marketing professional. Let’s start at the top: old models simply don’t work in today’s fast-paced...Read More

  Today’s shoppers are being presented with a dazzling array of loyal programs that reward everything from making purchases, to merely walking into a store, to “liking” a Facebook page online. And while consumers can...Read More

In this video blog, Rob Morgan, CMO of CAC Group discusses the following questions: What do you think is the most important issue related to customer loyalty and retention? What brand would you consider a "best practice" customer loyalty...Read More

These days, more and more brands are focusing their attention and budgets on loyalty to better connect with consumers to drive sales and advocacy. In today’s world, where social media is cutting more into consumer perception, a loyalty...Read More

In this video blog, Tim Suther, Chief Marketing Officer at Acxiom and Mark Johnson, President & CEO of Loyalty 360, discuss the recent white paper, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty." What...Read More

With the growth of social media channels, consumers’ ability to broadcast their experiences with products and services can affect perceptions of even the world’s largest brands. As the volume of social reviews increases, so does the...Read More

In this video blog, Chuck Christianson, Group VP of Affinion Loyalty Group discusses the following questions: 1) Is your existing customer strategy focused more heavily on acquisition or retention?  2) What do you think is the most...Read More

According to a recent Nielsen report, Americans now spend more time on Facebook than on any other website. An average American spends 23 percent of their online time on a social networking site – twice the amount of time spent on the...Read More

Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program they are watching and makes them...Read More

Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program they are watching and makes them...Read More