State of the Industry: “And The Freddie Goes To….”

In the travel business, loyalty programs are like fuel. They are precious, expensive and absolutely critical to running a business. In fact, the travel business even has its own award program for loyalty programs. It’s called “The Freddie Awards”. They were announced on May 3 for seven different categories. More than one million people voted. This all speaks volumes about the importance of loyalty in this business, but we have a new suggested category to suggest to the Freddie Awards. There’s no category for best Internet marketing. For loyalty programs, Internet marketing is more important than miles earned, customer service or redemption awards.

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