State of the Industry: A Powerful Message: Making SMS The Focal Point for Customer Engagement

The numbers are staggering. With a potential reach of more than 5 billion people across the globe, and an impressive 98% of messages being opened and read, it hardly comes as a surprise to learn that SMS is currently witnessing resurgence in enterprise customer engagement activity. Many enterprises are re-evaluating the power of SMS and placing it as a focal point for outreach to customers. And this is just the start.

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