Bank of America and Starbucks Heighten Customer Experience with Loyalty Partnership

  • February 20 2024
  • Resource: Daily News

Bank of America and Starbucks recently announced a partnership to reward their customers with more benefits. Starbucks Rewards members can earn an additional star for every $2 spent, which can be used for free food, drinks, and merchandise at...Read More

Loyalty360 Reads: SoFi Becomes Official Banking Firm for NBA, Taffer’s Tavern Reinforces Customer Loyalty, Denny’s Boosts Customer Engagement by Expanding Virtual Brands

  • February 20 2024
  • Resource: Daily News

SoFi Named Official NBA Banking Partner The National Basketball Association (NBA) and the online financial institution SoFi have announced a partnership designating SoFi as the official banking partner for the NBA, NBA 2K League, NBA G League...Read More

Red Lobster Kicks Off Lobsterfest with Endless Lobster Experience

  • February 19 2024
  • Resource: Daily News

Lobsterfest is back, and Red Lobster has come up with a new way for guests to enjoy the tasty crustaceans. The Orlando, Florida-based restaurant chain is offering 10 limited-time lobster dishes and giving 150 guests across the U.S. a chance to...Read More

Loyalty360 Reads: Yum! Brands Partners with University of Louisville, rue21 Awards $100K Prize in Mobile App Launch Campaign, and Famous Footwear and Caleres Donations Reach $1M

  • February 19 2024
  • Resource: Daily News

Yum! Brands and University of Louisville Unveil Accelerating Growth Training Program for Executives The University of Louisville and Yum! Brands are partnering to launch an “Accelerating Growth” program to educate operations...Read More

Loyalty360 Reads: DirectTV Launches Unique Loyalty Program, Accolite Drives More Impactful Outcomes with Collab, and Crumbl App Joins Apple Pro Vision

  • February 16 2024
  • Resource: Daily News

Tokens for Wins, DirectTV Rewards Customers for LoyaltyDirectTV has devised a unique way to engage and reward its consumers. The entertainment company kicked off its DIRECTV PERKS membership program with its “14 Days of Love” campaign....Read More

The Empire State Building Partners With Uptop To Unveil Tiered Ambassador Program

  • February 16 2024
  • Resource: Daily News

The iconic Empire State Building has partnered with loyalty platform Uptop to introduce an NFT-boosted Ambassador Program for its most devoted fans. The program launched on February 13 and is set to revolutionize the Observatory Experience for its...Read More

Loyalty360 Reads: Pacsun Taps Content Creators for Future Campaigns, Music Legend Reba McEntire Promotes Date Night at Sonic, and White Castle Delivers Deals through Multiple Digital Channels

  • February 14 2024
  • Resource: Daily News

Content Creators Leveraged in Pacsun Collective Initiative Clothing retailer Pacsun is tapping into a diverse pool of content creators, engaging photographers, videographers, musicians, stylists, artists, and more to help the brand develop...Read More

Card-linked Offers Entice Customers on a Budget, Merchants Provide Custom Rewards

  • February 14 2024
  • Resource: Daily News

According to a recent announcement from PYMNTS, a global resource for data, news, and insights regarding payments, platforms, and new technologies, many loyal — and new —customers would choose a different merchant if they could receive...Read More

2024 Trends: Kobie on Breaking Down Silos To Build Better Customer Loyalty Programs and Managing Data

  • February 14 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In business for more than 30 years, Kobie delivers loyalty services and technology for some of the world’s most successful brands. With a mission to grow enterprise value through loyalty, Kobie partners with clients in retail, FI, travel...Read More

My Place Hotels Partners with Grubhub and Elevates Guest Experience

  • February 13 2024
  • Resource: Daily News

To enhance the stay for guests, My Place Hotels has formed a partnership with food ordering and delivery platform, Grubhub. Over 365K restaurants and convenience stores participate in Grubhub’s network, and hotel guests may order through the...Read More

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