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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
We’re seeing a lot of brick-and-mortar retailers embracing new technologies to expand their abilities and create customer loyalty. In both Kroger and Walgreens stores, cameras are no longer present for the sole purpose of catching...Read More
Whole Foods Prices On the Rise
When Amazon acquired Whole Foods, one of the first orders of business was reducing the grocery retailer’s prices in order to change consumer perception of the brand (healthy but pricey). Now, due to...Read More
The customer loyalty and engagement space has clearly been evolving, and brands should understand the changing behavior of their customers to remain relevant and competitive. Customers are now looking for convenient, easy interactions, regardless...Read More
Toys R Us has officially emerged as a new company with new leadership and a new approach. The company liquidated last year after an unsuccessful holiday season in 2017. Toys R Us was saddled with heavy debt acquired when Bain Capital and...Read More
The Return of Toys R Us?
A year after the major retailer’s liquidation (the result of a bad 2017 holiday season), some of the company’s executives are considering relaunching the company with a different model and a different...Read More
More retailers are providing membership plans and betting that you’ll pay a fee for the privilege of shopping with them. For example, Amazon charges $119 per year for Amazon Prime and has more than 100 million members who make the e-commerce...Read More
The Link Between Customer and Employee Engagement
Increasingly, we are seeing a correlation between engaged employees and customer engagement. Fred Reichheld and Rob Markey examine this in detail in their book, The Ultimate Question 2.0...Read More
California’s Milk Marketing Board has announced Moo Money, a cashback program which enables customers to accrue points any time they purchase liquid milk. These points can later be converted into a Virtual Reward Card that can be used...Read More
Frontier Airlines has expanded its current loyalty partnership with Points to use Point Travel services to increase its offerings. Frontier Miles members will now have the ability to redeem miles when booking on over 300,000 hotels across the...Read More
Taco Bell Partners with Grubhub
Taco Bell has announced nationwide delivery through Grubhub. To launch the program, for a limited time, all Taco Bell orders over $12.00 come with free delivery excluding tax. “We are thrilled because...Read More