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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Wondering how your brand can get the attention of this year’s judging panel and conference attendees? Here are a few tips to help: Choosing Your Category (or Categories)
If you have a question on which category may be a best fit for...Read More
FedEx to End Ground Deliveries for Amazon
FedEx has indicated that it will be ending its contract with the e-commerce giant. The deliverer is, essentially, “gambling it is better off filling its trucks with other...Read More
Consumer expectations are changing. Increasingly, apparel brands that project “inclusivity” by appealing to a broad range of body types are the brands that consumers are willing to give their loyalty. We have seen Nike debut plus-size...Read More
A recent survey commissioned by MetLife found that 67 percent of American employees are interested in taking an expatriate assignment through their employer—stints lasting three months or more in another country—indicating that...Read More
Giant Food Stores Readies New Loyalty Program
The grocery retailer plans to launch a new loyalty program that offers rewards and an engaging digital experience. “Called Giant Choice Rewards, the program has been under pilot...Read More
Bond Brand Loyalty excelled in the 2019 Forrester Loyalty Wave. This was the fifth Wave that Bond submitted to, so the company is well positioned to explain what the Forrester Wave means for loyalty vendors, how that’s changed, and how the...Read More
As we learned in our conversation with Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, one of his company’s strengths is that it operates as a family of brands that appeal to a range...Read More
In the past year, we’ve seen a number of brands enter partnerships as a means of offering new and exciting perks. We’re now seeing a perk that reduces friction in the customer experience in a partnership that is a strong fit...Read More
Five Apps You’ve Never Heard of that Teens Are Using to Shop
Jasmine Wu has compiled a shortlist of apps young consumers frequently use for shopping that many of us may be unaware of. For instance, there’s...Read More
Co-opetition is nothing new to customer loyalty; the current zeitgeist calls for such. The intrinsic benefit that can be derived from the combined entities outweighs distinct company attributes, but managing the efficacy can be challenging.