CONTENT GALLERY

The value of good research cannot be understated. At its best, research can offer empirical evidence for brands to move in one direction or another. It can offer metrics, standards, and cross-industry benchmarks to drive customer loyalty. For this...Read More

Roiback Names 2019’s Biggest Challenges for Hotels   Roiback has created a list of challenges the hotel industry will be facing in 2019. Among the challenges is “the demanding consumer,” which should come as no surprise to...Read More

Customers (both current and prospective) are increasingly seeking out both unique and value-based experiences from brands. When you hear “experience,” the first things that come to mind are travel and, of course, experiences of the...Read More

Subscription-based loyalty programs are becoming more and more popular. Lululemon, for example, has just created its first loyalty program using a subscription-based model. In addition, Loyalty360 has spoken with Kobie Marketing on how...Read More

Mack Trucks Launches Association Loyalty Card Program   Mack Trucks has launched a loyalty reward program for members of qualifying industry associations that purchase model year 2019 and 2020 Mack Granite, TerraPro, LR Pinnacle, or Mack...Read More

I know most of you are asking, what’s a “logo jungle”? Well, I am just the person to help you out. Logos, as we know, are graphic representations or symbols of a company’s name and image that are designed to create...Read More

Those Who Use Ad-Blockers Can’t Stand Video Ads   Ad-blockers are popular with consumers. So popular that, if you use an ad-blocker, you’ve likely noticed that many websites that depend on ad revenue have taken steps to combat...Read More

Frequent flyer programs hold an important place in the history of customer loyalty. When first launched, they were the genesis of points-based systems, which means that they’re responsible for the contemporary loyalty paradigm. With frequent...Read More

Most people who have heard of FICO know that it is a company based in San Jose, California that focuses on credit scoring services. What people don’t know is that it offers comprehensive data analytics and software applications as well. Over...Read More

Women Reluctant to Share Geolocation Data   Customer data drives loyalty, as it enables personalization. Generally, consumers have indicated a willingness to provide personal information, if it leads to a better customer experience. A new...Read More