CONTENT GALLERY

Programs  Highmark, PSU Athletics Launch Nittany Fit Challenge and Rewards Program Penn State University Athletics will launch a program that rewards participants for taking steps to improve their health and wellness. “Through Nittany...Read More

The streaming model, as a subscription service, is one of the most interesting trends in modern loyalty. Increasingly, streaming services are becoming more niche (particularly as new video streaming services arise and exclusive contracts guarantee...Read More

Highmark, a health and wellness organization located in Pittsburgh, recently announced a collaboration with the Penn State fitness center, Nittany Fit, to encourage people in the area to have a healthier lifestyle. The program will reward...Read More

Despite advancements in marketing technology, brands and marketers still struggle to create a single, unified view of the customer. To overcome this problem, Cheetah Digital has announced the debut of its Customer Engagement Suite. The Customer...Read More

PartnershipsWalgreens to Test Drone Delivery Service with Alphabet’s Wing The retailer has partnered with Alphabet to use the company’s Wing drone delivery service. “Walgreens continues to explore partnerships to transform and...Read More

Yelp has announced the launch of a new feature: Yelp Connect, which enables users to go beyond customers reviews and see “what the restaurants have to say for themselves.” According to Devon Wright, Yelp’s general manager of...Read More

Decking out the family in Halloween costumes is not just for humans. From cats and dogs to guinea pigs and even fish, the whole pet family can take part in some frightfully fun festivities with the help of PetSmart. Pet parents can choose from...Read More

Programs  Heinen’s Sees Food Prescriptions as the Future of Customer Loyalty The grocery retailer “plans to roll out an app that develops personalized diet plans to help treat specific conditions. If a customer is diagnosed pre...Read More

Some brands belong in what we might call “emotional categories,” meaning they offer products that naturally resonate with consumers. Sports is an emotional category, given its innate history and community. Grocery retail, as we&rsquo...Read More

The e-commerce giant has announced the beta version rollout of a crowdsourced Q&A platform in December. The goal is to enhance Alexa’s ability to answer questions, which, to some extent, falls short of its rival, Google Assistant.  ...Read More