Gen Z, Millennials Embrace Cheaper Alternatives to Luxury Goods

  • November 06 2023
  • Resource: Daily News

Younger shoppers have developed an affection for affordable fashion and accessories that mimic the look of premium brands. Passion for these replicas has permeated the shopping culture through social media, particularly TikTok. They even have a...Read More

Elevating Members: How Brands Can Effectively Manage Elite and Lifetime Tiers in Customer Loyalty Programs

  • November 06 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

A “lifetime tier” in a loyalty program refers to a special level or status that a customer attains based on their long-term loyalty and cumulative spending with a particular brand. Unlike regular tiers in a loyalty program, which...Read More

Loyalty360 Reads: Fubo Launches Investor Loyalty Program, 7-Eleven Puts ‘Brands with Heart’ in Stores, Schnucks Pilots New Rewards App

  • November 03 2023
  • Resource: Daily News

Sports Streamer Fubo Launches Investor Loyalty Program  The live sports streaming service Fubo this week launched a loyalty program for its investors. The tiered program offers rewards based on the number of shares owned. Shareholder...Read More

Giant Eagle and First National Bank of Omaha Introduce Co-Branded Rewards Credit Card

  • November 03 2023
  • Resource: Daily News

The grocery chain Giant Eagle and First National Bank of Omaha (FNBO) this week launched a co-branded credit card for members of Giant Eagle’s myPerks loyalty program. The myPerks Pay Rewards Visa provides discounts on fuel, exclusive offers...Read More

Loyalty360 Reads: BMO Visa Gains Installment Option, Hilton’s New Hallmark Christmas Movie Suites, Subway Issues Matching Points on National Sandwich Day

  • November 02 2023
  • Resource: Daily News

BMO Adds Installment Option to Visa Card  The Canadian financial institution BMO has announced that its Visa cardholders will have access to Visa’s Installments program starting in 2024. The payment option allows cardholders to...Read More

Wyndham and Caesars Loyalty Members Get Discounts, Bonus Rewards in Joint Promotion

  • November 02 2023
  • Resource: Daily News

Wyndham Hotels & Resorts and Caesars Entertainment have partnered to enhance loyalty rewards this holiday season. Through December 1, Wyndham Rewards members save up to 25% at Caesars properties and earn 2,500 bonus points when booking their...Read More

Dolly Parton Headlines Campaign for Cracker Barrel’s New Loyalty Program

  • November 01 2023
  • Resource: Daily News

Music superstar Dolly Parton has partnered with Cracker Barrel to launch the restaurant chain’s loyalty program and promote her latest album, Rockstar. The entertainer will appear in commercials for Cracker Barrel Rewards™ featuring...Read More

Loyalty360 Reads: Mobil 1™ and Steer Partner on Customer Communications, HomeGoods Stops Selling Online, Bank of America’s New Luxury Rewards

  • November 01 2023
  • Resource: Daily News

Mobil 1™ and Steer Partner on Customer Communications at Auto Repair Shops  Motor oil brand Mobil 1 has announced a long-term agreement with Steer, a marketing platform for repair shops, to enhance communication between the shops...Read More

Loyalty360 Q&A: Brierley on Capillary’s Acquisitions, Customer Loyalty Technology, and Effective Rewards Program Strategies

  • November 01 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide...Read More

Loyalty360 Reads: Celebrity Cruises Adds Elite Cocktail Hours, Bank of America Brings Back More Rewards Day, New York Appoints First Chief Customer Experience Officer

  • October 31 2023
  • Resource: Daily News

Celebrity Cruises Adds Cocktail Hours for its Most Loyal Customers  High-status members of Celebrity Cruise’s Captain’s Club can look forward to a new perk starting in January, the Elite Cocktail Hour. Reserved for the club...Read More

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