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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Research shows that customers are much more likely to give their loyalty to a brand that they perceive as socially conscious. We’ve seen a number of promotions and campaigns from brands seeking to increase their social involvement, and some...Read More
In today’s increasingly complex customer experience and customer loyalty landscape, organizations are struggling to differentiate their offerings from their peers in an attempt to increase share of mind and share of wallet. In recent years...Read More
11 Popular Rewards APIs
Over at ProgrammableWeb, Joy Culberston has compiled a nifty list of rewards APIs. For instance, there’s FanBridge API, which is “a Fan Relationship Management (FRM) platform that offers...Read More
There’s a lot of talk in the industry presently about improved brand experience and enhanced customer experience. Often, this refers to efforts to make websites and apps frictionless. But for many retailers, enhanced experience means...Read More
T-Mobile is the official wireless provider of Major League Baseball, and for MLB All-Star Week, the company donated to Little League Baseball and Softball at this year’s T-Mobile Home Run Derby. MLB players drove the total higher with every...Read More
Accor Announces New Tiers
Accor Hotels will replace its Le Club program with an updated program, ALL. The new program adds two additional tiers, Diamond and Black, both of which are above the once-highest Platinum. Interestingly...Read More
Research shows that consumers are much more likely to give their loyalty to brands that they perceive as involved in social causes. The causes that brands commit themselves to are various, and one that is coming into the public consciousness is...Read More
Oracle Lighting, a specialist in automotive lighting, recently implemented its VIP Rewards Program. It chose to use Zinrelo’s loyalty rewards platform as the engine of its new program. The objective is to improve customer retention.
ProgramsRewarding High-Value Customers
At Forbes, Ali Ispahany provides a crash-course on the essentials of loyalty program design. One highlight: “A rewards program that is well-thought-out and can provide real value not only for the...Read More
Offering customer experiences as a way to incentivize loyalty is all the rage these days. At Loyalty360, we’ve seen members use experiences to do amazing things. That’s why we’re excited when we see brands offering once-in-a...Read More