New research from GoFundMe and GivingTuesday suggests that Gen Z is playing a much larger role in charitable giving than many nonprofits may realize. The report found that adults between 18 and 29 are participating in philanthropy at higher rates than older generations, often through digital and community-focused channels. Instead of limiting support to traditional donations, Gen Z is engaging through fundraising, advocacy, volunteering, and social sharing.
According to the findings, more than 70% of Gen Z respondents reported....