Loyalty360 Reads: January 29th, 2019

  • January 29 2019
  • Resource: Daily News

Tesla Announces Layoffs   Elon Musk sent a 1:00 AM email to Tesla employees that has commentators questioning the future of the company. The email announced a seven percent reduction in full-time employees, citing a need to reduce the...Read More

Digital Patient Engagement Strategies That Work Across Markets

  • January 29 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

A marketer can learn a lot from a glance at an industry other than his or her own. In fact, all the senior-level marketers who’ve spoken with Loyalty360 have stated that they check out and admire marketing efforts in other industries...Read More

Research Firm ISG Plans Brand Collaboration Study

  • January 29 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

The value of good research cannot be understated. At its best, research can offer empirical evidence for brands to move in one direction or another. It can offer metrics, standards, and cross-industry benchmarks to drive customer loyalty. For this...Read More

Loyalty360 Reads: January 28th, 2019

  • January 28 2019
  • Resource: Daily News

Roiback Names 2019’s Biggest Challenges for Hotels   Roiback has created a list of challenges the hotel industry will be facing in 2019. Among the challenges is “the demanding consumer,” which should come as no surprise to...Read More

AEDAS Homes Launches Real-Time Digital Experience

  • January 28 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Customers (both current and prospective) are increasingly seeking out both unique and value-based experiences from brands. When you hear “experience,” the first things that come to mind are travel and, of course, experiences of the...Read More

Theater Subscription Service Restructures Loyalty Program

  • January 28 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Subscription-based loyalty programs are becoming more and more popular. Lululemon, for example, has just created its first loyalty program using a subscription-based model. In addition, Loyalty360 has spoken with Kobie Marketing on how...Read More

Loyalty360 Reads: January 25th, 2019

  • January 25 2019
  • Resource: Daily News

Mack Trucks Launches Association Loyalty Card Program   Mack Trucks has launched a loyalty reward program for members of qualifying industry associations that purchase model year 2019 and 2020 Mack Granite, TerraPro, LR Pinnacle, or Mack...Read More

The Logo Jungle—The Newest Brand Challenge!

  • January 25 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

I know most of you are asking, what’s a “logo jungle”? Well, I am just the person to help you out. Logos, as we know, are graphic representations or symbols of a company’s name and image that are designed to create...Read More

Loyalty360 Reads: January 24th, 2019

  • January 24 2019
  • Resource: Daily News

Those Who Use Ad-Blockers Can’t Stand Video Ads   Ad-blockers are popular with consumers. So popular that, if you use an ad-blocker, you’ve likely noticed that many websites that depend on ad revenue have taken steps to combat...Read More

United MileagePlus X App Offers Innovative Customer Experience

  • January 24 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Frequent flyer programs hold an important place in the history of customer loyalty. When first launched, they were the genesis of points-based systems, which means that they’re responsible for the contemporary loyalty paradigm. With frequent...Read More

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