CONTENT GALLERY

It’s always exciting to see a partnership that expands a brand’s capabilities. We’re seeing one of these partnerships now in the United Kingdom, and it stands to benefit international businesspeople. Post Office, a UK retail...Read More

Premium loyalty is a major trend in today’s loyalty market. Examples abound of software, creative services, and retail being mediated through it. This may have been an unthinkable thing just a few years ago, but now, it’s a normal...Read More

Customer Experience  GameStop Is Testing Different Store Layouts The retailer will experiment with different store layouts to increase foot-traffic. “Some of the store concepts will be focused on competitive gaming and ‘home...Read More

The loyalty space is presently in a state of change, meaning that new challenges and exciting opportunities have arisen in the past years. With increasing data and privacy regulations (and the potential for significant anti-trust regulation), AI...Read More

United Airlines’ MileagePlus loyalty program was crowned Favorite Frequent-Flyer Program for the fourth time by the Trazee Awards. The United Explorer Card from Chase was also awarded the Favorite Credit Card among voters for the second...Read More

Customer Experience  Teens, Nostalgic, Uninterested in Beauty, Choose Crocs The footwear brand is making a comeback thanks to changing values among teenage consumers. Ugly is in, so much so that “fanny packs, another staple of the 90s...Read More

Moz, a company specializing in SEO technology, has announced the launch of Local Market Analytics, to show how marketers they perform within and across local markets. This technology platform functions through automated hyper-local Search Engine...Read More

In August, Taco Bell will open its new hotel and resort, The Bell, for a limited time in Palm Springs, California. In preparation for the grand opening, Taco Bell is previewing the experiences the hotel will offer. These include unique menus,...Read More

Programs  IHG Offers Limited Time Status Challenge Other hospitality brands are better known for status challenge promotions, but in a rare move for the brand, IHG is trying one of its own. “IHG Rewards Club is offering a status...Read More

In the third and final installment of Loyalty 360’s discussion of rewards with the merchandising specialists at Hinda, we explore the growth in experiential rewards and discuss future trends. What will engage tomorrow’s participants...Read More