Loyalty360 Reads: September 11, 2019

  • September 11 2019
  • Resource: Daily News

Partnerships  NFL Signs Content and Advertising Deal with Reddit The league “is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of ‘Ask Me Anything’ discussions on...Read More

Grubhub’s Perks Consolidates Loyalty Rewards

  • September 11 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Grubhub, a mobile food-ordering and delivery marketplace, has announced the launch of Perks, an in-app feature that includes offers only available on Grubhub, along with new ways to earn and redeem restaurant loyalty rewards. Whether it’s a...Read More

Starbucks Strives to Improve Employees’ Mental Welfare

  • September 11 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

At a recent company conference held in Chicago, with 12,000 store managers participating, Starbucks made the announcement that it would commit to improving employees’ mental health for the sake of productivity and engagement. The coffee...Read More

Loyalty360 Reads: September 10, 2019

  • September 10 2019
  • Resource: Daily News

Programs  Qantas Pairs Up with BP Australia for New Loyalty Program An Australian c-store and airline have united to strengthen each other’s loyalty programs. “The new BP rewards program will allow customers to earn Qantas...Read More

Cheetah Digital EVP Discusses Wayin Acquisition, Permission-Based Marketing 

  • September 10 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

Over the last 18 months, Loyalty360 has seen a good deal of mergers and acquisitions. We’re seeing organizations acquire the necessary assets to support the full customer lifecycle. This helps enhance capabilities and better serve clients...Read More

Qantas and BP Announce Loyalty Partnership

  • September 10 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Qantas and BP Australia have announced a new customer loyalty partnership that will see Qantas Frequent Flyer become the cornerstone partner of BP’s new customer loyalty program, BP Rewards. Launching in early 2020, the BP Rewards program...Read More

Target’s New Loyalty Offering Democratizes Corporate Social Responsibility

  • September 10 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Corporate social responsibility is becoming a part of customer loyalty initiatives in new and exciting ways. Now, we’re seeing a loyalty program that lets consumers have a say in how a popular retailer directs its social-cause funds.  ...Read More

Loyalty360 Reads: September 9, 2019

  • September 09 2019
  • Resource: Daily News

Programs  GrubHub Launches Perks Tab for Food Discounts The delivery service has announced “that it is combining two features—coupons and discounts on meals and restaurant-specific loyalty programs—all under one tab. In...Read More

Krispy Kreme Conducts Research to Improve Customer Experience 

  • September 09 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

 Loyalty-conscious brands are now, more than ever, looking at engagement strategies. We’ve heard from industry leaders who say that it’s time to think of loyalty and retention as a relationship between customer...Read More

Are New Mobile Payment Techniques Really that Important for Loyalty Programs?

  • September 09 2019
  • Resource: Daily News
  • Krystian Otfinowski and Maciej Sikora

The Turning Point   Some of us are still surprised by mobile applications and how fast they’ve transitioned from being bells and whistles to becoming tools that are instrumental in our everyday lives. Back when the very first...Read More

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