Brand Keys Founder Discusses Contemporary Loyalty and Consumer Expectations

  • October 21 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

At Loyalty360, we’re excited that the speaker lineup for Customer Expo 2019 is filled with industry leaders that have a host of fresh ideas for driving customer engagement and loyalty. The conference is just around the corner, and we&rsquo...Read More

Carlsberg Commits to CSR with Paper Beer Bottle

  • October 21 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Carlsberg Group has committed to creating the world’s first paper beer bottle, made from sustainably sourced wood fibers, 100 percent bio-based and fully recyclable. Recently, it has unveiled two research prototypes of its Green Fibre Bottle...Read More

Loyalty360 Reads: October 18, 2019

  • October 18 2019
  • Resource: Daily News

Programs  FordPass Connect Goes Fee-Free for Life The automaker has become “the only mainstream, full-line brand committing to the suite of services it has without fees. Those functions include remote locking/unlocking, starting, fuel...Read More

Author Nancy Duarte Discusses How to Communicate Data Insights

  • October 18 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Most marketers know that data is a necessity in the current customer loyalty environment. In fact, some thinkers have even likened it to oil—which is used to fuel nearly every technological advancement of modern society. In the same manner...Read More

Food Lion Expands Grocery Pick-Up

  • October 18 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

We’ve been discussing the customer experience in grocery retail a lot lately with leading marketers in the space. It’s clear that new service options like pick-up and delivery will be growing rapidly in coming months and years. These...Read More

Loyalty360 Reads: October 17, 2019

  • October 17 2019
  • Resource: Daily News

Partnerships  Accor and Oman Air Partner to Add Value for Members The hospitality brand and airline have partnered to enhance each other’s loyalty program. “This new partnership enables Le Club AccorHotels (LCAH)’ members...Read More

Iris Concise CEO Discusses Loyalty Through Participation

  • October 17 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

In the back of our minds, we all know that loyalty programs were originally designed to drive the next purchase. They gamified transactional behavior, making repeat purchases more fun. Today, we understand that building long, loyal relationships...Read More

Marriott Customers Can Now Earn Points At Restaurants

  • October 17 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

Marriott Bonvoy, part of the Marriott Bonvoy Moments program of hotel chain Marriott, recently launched Eat Around Town. This is a delicious new way for travelers to earn points when dining in the United States. Members can redeem Marriott Bonvoy...Read More

Loyalty360 Reads: October 16, 2019

  • October 16 2019
  • Resource: Daily News

Programs  Phillips 66 Rewards Shareholders with Stock Buyback Program Phillips 66 PSX has announced “an authorization by the board of directors for a new share repurchase program. With this move, the company has been permitted to...Read More

SprezzaBox Partners with Esquire to Bring Fashion Subscriptions to Men

  • October 16 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

As Loyalty360 learned in conversation with Le Tote’s marketers, the fashion-subscription model catching on among male consumers remains an open question. Female consumers are increasingly finding value in the convenience and cost-saving...Read More

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