CONTENT GALLERY

Costco Debuts Mac & Cheese with 20-Year Shelf-Life   The major retailer Costco now sells a 27-pound tub of mac-and-cheese that is guaranteed to stay fresh for 20 years. The tub, which sells for about $90, is featured in the brand&rsquo...Read More

Gone are the days of businesses with a single focus. Today’s companies are offering a breadth of services and expanding their offerings. Seeking new customers, more revenue, and stickiness, companies large and small are diversifying their...Read More

Brand loyalty is a relatively new industry. We’re learning, experimenting, setting norms, and breaking the mold all at the same time. Through all of the iterations of loyalty, one thing seems clear: consumers want personalized service...Read More

Oracle Gets Naming Rights to Giants Ballpark   The San Francisco Giants and Oracle announced they have signed a 20-year partnership providing Oracle with the naming rights to the ballpark through 2038. Beginning January 11, AT&T Park...Read More

Zinrelo’s leadership in loyalty rewards is contingent upon its expertise and adaptability. Founder Jai Rawat recently spoke with Loyalty360 about the strategies needed to stay relevant in the present landscape.   Rawat believes the...Read More

Agilysys, a provider of hospitality software solutions and services, announced that Kiawah Island Golf Resort has implemented its new online reservations solution, rGuest Book. The resort chose the booking solution to offer guests a user-friendly...Read More

The Story of PayPalPayPal came on to the scene back in ’99. While the service is now commonly used for a checkouts across the web, it was initially intended as a Palm Pilot application. The service then exploded in popularity during the eBay...Read More

In a world where information, insight, and consumer reviews are just a click way, brands need to be aware of both their exposure and the ever-increasing engagement (positive and negative) from today’s consumers.  Today’s internet...Read More

National Car Rental has announced a partnership with Andru Edwards, CEO of Gear Live, to broadcast live from CES 2019 (the Consumer Electronics Show) in Las Vegas. Edwards has become a prominent face in tech and consumer electronics, building...Read More

False Employee Loyalty at Facebook?   Many of Facebook’s former and present employees are describing the social media giant’s workplace as one in which they are not able to express dissent or dissatisfaction. Managers expect...Read More