Loyalty360 Reads: September 16, 2019

  • September 16 2019
  • Resource: Daily News

Customer Experience  Fashion Brands Embrace Community Marketing with Workout Classes Apparel brand Rhone hosts community workout classes to market its products in context. “The overarching goal of these classes is to create organic...Read More

Church’s Chicken Launches Online Scavenger Hunt

  • September 16 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

The Domino’s Points for Pies promotion, which offered points to consumers who used the Domino’s app to take a picture of a pizza (even a competitor’s), proved two things. First, it showed that investing in sophisticated...Read More

Wyndham Deployed an All-Candy Pop-Up to Engage Consumers with the Howard Johnson Brand

  • September 16 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Howard Johnson by Wyndham celebrated its largest design-refresh in more than 25 years, giving New Yorkers a “sweet peek” at its new hotel rooms via a candy-inspired pop-up event. From August 22 to 23, tourists and locals alike were...Read More

Loyalty360 Reads: September 13, 2019

  • September 13 2019
  • Resource: Daily News

Programs  H&M Launches Exclusive Music Offering to Bolster Loyalty Program The retailer has launched a music partnership that will support independent musicians and raise awareness for its loyalty program. “Through the H&M app...Read More

McDonald’s Adds Grubhub as a Delivery Partner in the New York City Area

  • September 13 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Back in July, McDonald’s announced that it was adding DoorDash as a delivery partner, bringing an end to the brand’s exclusive deal with Uber Eats. As the delivery wars continue, with each service vying for deals with major restaurant...Read More

MorningStar Farms Introduces Additional Plant-Based Products to Meet Increasing Demand

  • September 13 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

An increasing number of consumers are becoming eco-conscious, and that translates to increased sales for meat-alternatives. Substitutes for beef burgers have found a growing market, and now brands are rushing to deliver alternatives to other...Read More

Loyalty360 Reads: September 12, 2019

  • September 12 2019
  • Resource: Daily News

Customer Experience  Nordstrom Will Let You Return Your Macy’s Online Order in Store Seeking to increase foot traffic, the retailer “will accept merchandise returns from rivals like Macy’s Inc. and Kohl’s Corp. in...Read More

TikTok and the NFL Partner to Boost Sports-Engagement in the U.S.

  • September 12 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

TikTok, a short-form video social network owned by Chinese company ByteDance, has become wildly popular among Gen Z. It was the third-most downloaded app in the United States in the first quarter of this year.   At the same time, football...Read More

Buffalo Wild Wings Collaborates with MGM to Deliver Unique In-Bar Gaming Experiences

  • September 12 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

Buffalo Wild Wings is joining forces with MGM Resorts International and its sports betting venture, Roar Digital, for a multi-year partnership. The partnership will deliver sports gaming experiences at a national scale inside Buffalo Wild Wings...Read More

Custora Innovates with Customer Intelligence Platform 

  • September 12 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

As we’ve seen in the 2019 Loyalty Landscape Report, today’s marketers rarely encounter difficulty in acquiring data, but a majority of them face a challenge in finding insight and acting on their data. As brands...Read More

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