Loyalty360 Reads: November 14, 2019

  • November 14 2019
  • Resource: Daily News

Partnerships  DraftKings Partners with NBA as New Authorized Betting Operator for the League The league and the online betting platform have announced a multiyear partnership, in which “the NBA will provide official betting data to...Read More

Ally Conveys the True Meaning of Sponsorship at Customer Expo 2019

  • November 14 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

The second day of Customer Expo 2019 went off without a hitch despite the extremely cold weather of Indianapolis, Indiana. One of the highlights from the morning sessions was Bridget Sponsky’s presentation on the meaning of sponsorship...Read More

Loyalty360 Reads: November 13, 2019

  • November 13 2019
  • Resource: Daily News

Programs  Google Play’s US Store Adds a Rewards Program Google Play is launching “a new rewards program, Google Play Points, that will allow you to earn points for everything you do on the Google Play marketplace, from...Read More

Brand Keys President Talks Trust at Customer Expo 2019

  • November 13 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

The final day of Customer Expo 2019 featured a general session entitled “How Does ‘Trust’ Affect Loyalty: A Cross-Category Examination of How ‘Trust’ Affects Customer Behavior and What Marketers Can Do About It,&rdquo...Read More

Wyndham Executive Discusses Data-Driven Personalization

  • November 13 2019
  • Resource: Daily News
  • Peter Mills

The second day of Customer Expo 2019 saw Eliot Hamlisch, Senior Vice President of Global Loyalty and Partnerships for Wyndham Hotels & Resorts, take the stage to deliver a session entitled “Leveraging Personalization to Deliver Superior...Read More

Arizona State University: Number One in Innovation

  • November 13 2019
  • Resource: Daily News
  • Patrick Barney

Day two of the 2019 Customer Expo conference, where thought leaders across industries have come to share insights, kicked off with a presentation from Adam Pierno, Associate Vice President of Enterprise Marketing Hub for Arizona State University...Read More

Loyalty360 Reads: November 12, 2019

  • November 12 2019
  • Resource: Daily News

Programs  IKEA Canada Has Just Revamped Its IKEA Family Loyalty Program   The retailer has made significant changes to its loyalty program, based on consumer feedback. “We want the IKEA Family program to be the best way our...Read More

Customer Expo 2019 Commences!

  • November 12 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

At last, Customer Expo 2019 is underway! Industry leaders from across the globe have gathered at the Indianapolis JW Marriott to discuss the latest and most relevant topics in customer experience. The first day began with Loyalty360 member-only...Read More

Loyalty360 Reads: November 11, 2019

  • November 11 2019
  • Resource: Daily News

Programs  Credit One Bank and American Express Launch New Cash-Back Rewards Credit Card Credit One Bank and American Express have announced “the launch of the Credit One Bank American Express Card on October 2, 2019. Cardholders...Read More

ExxonMobil Launches New Payment Method

  • November 11 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

ExxonMobil has announced that its brand-new Exxon Mobil Rewards app is available for use nationwide at over 11,500 Exxon and Mobil stations. The new app will combine the security and ease of the Speedpass mobile payment app with the benefits of...Read More

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