Loyalty360 Reads: October 2, 2019

  • October 02 2019
  • Resource: Daily News

Programs  BJ’s Wholesale Club Upgrades Mobile App The retailer has made substantive updates to its membership app. “In the brand-new ‘My BJ’s’ area of the app, members will see the value of their BJ’s...Read More

Brierley+Partners Executive Discusses State of the Loyalty Industry

  • October 02 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The loyalty industry is a complicated space. Navigating it can be difficult, which is why Loyalty360 engages in discussions with brand and vendor representatives: to learn how to address its challenges and take advantage of its opportunities...Read More

Skechers Has Been Cutting Out Plastic, Increasing Use of Sustainable Materials

  • October 02 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Research shows that consumers are more likely to give their loyalty to the brands that they perceive as involved in social causes that matter to them. With the recent rise in environmental activism, we’re seeing a number of brands making eco...Read More

Loyalty360 Reads: October 1, 2019

  • October 01 2019
  • Resource: Daily News

Customer Experience  Forever 21 Files for Bankruptcy The apparel retailer has filed for bankruptcy protections. “Teens once swarmed to Forever 21’s piles of inexpensive, high-fashion-imitating party dresses and tank tops. Its...Read More

Carvana Launches a New Car Vending Machine for Memorable Customer Experiences

  • October 01 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Many industries, in their efforts to adapt to the growth of e-commerce, have seen the rise of memorable purchasing experiences. Carvana, an e-commerce site that offers delivery and pick-up from auto “vending machines,” is notable in...Read More

Pour Moi Skincare and Jebbit Executives Discuss Declared Data

  • October 01 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

Register for the webinar here! An intriguing new concept is circulating the loyalty industry right now: declared data. Declared data differs from first-party data in that the latter creates insights through inference. That is, a brand analyzes a...Read More

Loyalty360 Reads: September 30, 2019

  • September 30 2019
  • Resource: Daily News

Programs  Lincoln Introduces Rewards Program The automaker has launched a points-based rewards program. “Lincoln Access Rewards offers customers who purchase or lease a new Lincoln vehicle opportunities to earn points that can be...Read More

PlusPoints: United Airlines’ Latest Loyalty Enhancement

  • September 30 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

United Airlines has announced PlusPoints, a new upgrade benefit for Premier Platinum and 1K members that creates more opportunities for them to be upgraded on flights. Top-tier members will receive a bank of points that they can use to upgrade on...Read More

Verizon Embraces Augmented Reality

  • September 30 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Verizon Media has announced that it is extending its experiential and extended reality offerings to include new augmented reality (AR) features for one of its ad formats, Moments. Moments is a premium, full-screen native format that drives...Read More

SCENE Reaches 10 Million Members

  • September 30 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

SCENE, one of Canada’s largest theater loyalty programs, has just launched a campaign for National No Excuses Day. The goal of the campaign is to encourage families and friends to get out there and socialize with each other more often. It...Read More

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