CONTENT GALLERY

Understanding what consumers will and won’t do is pretty important for brands trying to increase loyalty. They’ve got to know if the strategies they’re considering will have a good chance of success. That’s one of the...Read More

Programs  Costco Goes Digital Costco memberships are no longer bound to a plastic card. “Instead of flashing a plastic membership card when entering the wholesale club and at checkout, members can now pull up a digital membership card...Read More

We are in a world with rapidly involving tech, where payments are increasingly electronic and fraud attempts are all but inevitable. Fortunately, numerous anti-fraud solutions have appeared in recent years, including Kount’s new AI-driven...Read More

Audi of America and Major League Soccer have announced a league-wide, multi-year initiative to further elevate the game of soccer in North America by enhancing the on- and off-field experience at MLS Academies.   Launched during the MLS All...Read More

Programs  Cricket Wireless Lets Customers Rack Up Rewards by Viewing Ads The AT&T-owned cellular provider has launched “a mobile app that lets customers earn rewards for watching ads on their smartphones. The Ad It Up app shows...Read More

In the current marketing environment, there’s quite a disconnect between what brands believe consumers want in terms of customer experience and what consumers actually feel they want. While core consumer needs haven’t changed radically...Read More

IHG has announced that its entire hotel estate of almost 843,000 guest rooms will switch to bulk-size bathroom amenities, with the transition to be completed during 2021. Building on its efforts to reduce plastic waste as part of a broader...Read More

Partnerships  Walmart, Ford Partnering to Explore Autonomous Car Delivery Tom Ward, Senior Vice President of Digital Operations for Walmart, has written a blog post that announces a partnership with Ford and expresses his view of the future...Read More

Advance Auto Parts, an automotive parts provider that serves both professional installer and do-it-yourself customers, has launched its new Speed Perks rewards program. To differentiate itself, the brand intends for the program to offer rewards to...Read More

Sobeys has announced that it will remove plastic grocery bags from all of its grocery stores by the end of January 2020. The change will take 225 million plastic grocery bags out of circulation at Sobeys’ 255 locations across Canada each...Read More