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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
BJ’s Wholesale Club Upgrades Mobile App
The retailer has made substantive updates to its membership app. “In the brand-new ‘My BJ’s’ area of the app, members will see the value of their BJ’s...Read More
The loyalty industry is a complicated space. Navigating it can be difficult, which is why Loyalty360 engages in discussions with brand and vendor representatives: to learn how to address its challenges and take advantage of its opportunities...Read More
Research shows that consumers are more likely to give their loyalty to the brands that they perceive as involved in social causes that matter to them. With the recent rise in environmental activism, we’re seeing a number of brands making eco...Read More
Forever 21 Files for Bankruptcy
The apparel retailer has filed for bankruptcy protections. “Teens once swarmed to Forever 21’s piles of inexpensive, high-fashion-imitating party dresses and tank tops. Its...Read More
Many industries, in their efforts to adapt to the growth of e-commerce, have seen the rise of memorable purchasing experiences. Carvana, an e-commerce site that offers delivery and pick-up from auto “vending machines,” is notable in...Read More
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An intriguing new concept is circulating the loyalty industry right now: declared data. Declared data differs from first-party data in that the latter creates insights through inference. That is, a brand analyzes a...Read More
Lincoln Introduces Rewards Program
The automaker has launched a points-based rewards program. “Lincoln Access Rewards offers customers who purchase or lease a new Lincoln vehicle opportunities to earn points that can be...Read More
United Airlines has announced PlusPoints, a new upgrade benefit for Premier Platinum and 1K members that creates more opportunities for them to be upgraded on flights. Top-tier members will receive a bank of points that they can use to upgrade on...Read More
Verizon Media has announced that it is extending its experiential and extended reality offerings to include new augmented reality (AR) features for one of its ad formats, Moments. Moments is a premium, full-screen native format that drives...Read More
SCENE, one of Canada’s largest theater loyalty programs, has just launched a campaign for National No Excuses Day. The goal of the campaign is to encourage families and friends to get out there and socialize with each other more often. It...Read More