CONTENT GALLERY

It was big news, two months back, when McDonald’s ended its exclusive partnership with DoorDash. Now, the QSR maintains partnerships with Uber Eats and Grubhub, and the latter partnership is expanding.   McDonald’s USA has...Read More

The LEGO Group has announced the launch of LEGO Replay, a pilot program that will accept any and all previously used LEGO bricks and donate them to children’s non-profits in the United States. The effort is a collaboration with Give Back Box...Read More

Programs  Kings Continue to Lead the Way with New Blockchain-Powered Reward Program The Sacramento Kings have announced “a new partnership with tech company Blockparty to bring an NBA-first reward program using blockchain technology...Read More

Transactional, points-based loyalty is alive and well. In fact, it’s thriving, as any frequent flyer knows. However, the variety of loyalty mechanisms on the market today is constantly increasing, and many brands are beginning to rethink...Read More

The Walt Disney Company and Target Corporation have launched The Disney Store at Target in 25 select Target locations in the United States. As part of a creative retail collaboration, guests can now shop from an enhanced Disney assortment of over...Read More

Customer Experience  Adidas Made a Snapchat Game to Drop Limited, 8-Bit-Themed Baseball Cleats The sportwear brand “has created an 8-bit game you can play in Snapchat, called Baseball’s Next Level, where you’ll have the...Read More

Premium car rental company Silvercar by Audi has launched Premium Rewards, a customer loyalty program that enables travelers to earn points on all Audi rentals and redeem those points for future rentals. Members earn one reward point for every...Read More

Stein Mart has enhanced its loyalty program to provide even more value for customers. It has doubled the earn rate for its loyalty card, which means cardholders can now earn rewards twice as fast as before. Under the new program, called &ldquo...Read More

Customer Experience  In New York City, Starbucks Is Building A Mobile-Order-Only Store The QSR “is working on yet another variation of coffee commerce. Inside New York’s Penn Station, the beverage company is constructing...Read More

Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands, and event organizers a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes, and purchasing habits from...Read More