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ABC Fine Wine & Spirits, Florida’s largest independent wine and spirits retailer, has announced the launch of ABC Access, the company’s new loyalty and rewards program. It is organized into three status levels, called “keys...Read More

Programs  7-Eleven Rewards Aussies with Free Coffee For a limited time, Australians who bring a reusable cup to a 7-Eleven store will be rewarded for their eco-consciousness with free coffee. “The new initiative launched on 6 August...Read More

Click here to download Aimia's report, The Future of Loyalty: Disruptions That Will Revolutionize The Industry. Using customer-centric processes and strategies is extremely important for brands in the current environment. Convenience and...Read More

Anybody in business today should be aware of the latest in technology, and it’s hard to imagine innovation that has broader implications for business, technology, and humanity than this: Neuralink, a neuroscience startup owned by Elon Musk...Read More

Programs  General Mills’ Box Tops Go Digital with Fresh Mobile App The brand’s loyalty program, long beloved by children, is getting a digital update to increase its effectiveness. “Rather than requiring consumers cut out...Read More

Yotpo, the provider of integrated commerce marketing solutions, recently released The State of D2C Marketing in 2019, a report based on survey data from hundreds of marketing professionals in the D2C space. ...Read More

Foot Locker has not resigned itself to the so-called “Retail Apocalypse.” Instead, the brand is using an innovative store model to drive customer engagement in a way that incorporates both physical and digital experiences. These...Read More

Programs  Groupon Launches Membership Program Groupon has embraced premium loyalty and launched a paid rewards program, Groupon Select. “The program, which has a monthly fee of $4.99, offers members discounts across the Groupon site...Read More

Data from Nielsen suggests that we are in an era of disloyalty, with more consumers trying new brands and refraining from developing long-term buying habits. This data should prove valuable to loyalty marketers, as it covers under-explored trends...Read More

Hyatt Hotels Corporation has announced a redesigned World of Hyatt mobile app with new features that enable loyalty members to customize their stays and provide a more seamless experience throughout their travel journey. Available on both iOS and...Read More