According to a 2010 study conducted by Vovici, Americans are delivered more than seven billion surveys per year. Of these, 2.6 billion actually get completed. And, if you listen to recent expert opinions, that number decreases every year. Why? Because, customers are asked for feedback at every turn—via IVR surveys, focus groups and advisory councils—and a lack of cross-channel coordination is impacting the healthy flow of customer response. As a result, survey fatigue syndrome is born.
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