The world is being transformed by data. New communications tools and technologies are opening the door to greater personalization and customization, and the explosion of social media has created numerous opportunities to capture and use data to better inform and connect with customers. But for businesses deciding how, when and where to engage, it can be overwhelming and costly.
For businesses operating in a regulated environment, the challenges of the data explosion are even more complex. Industries like financial services, telecommunications and healthcare must comply with ever increasing regulation, along with privacy and data protection laws that vary from one geography to the next. Managing compliance across all customer touch points is a significant challenge since most are dealing with disparate databases and fragmented processes for creating and delivering content.