Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

  • July 14 2023
  • Resource: In-Depth Exclusives

A wooden duck is not what most people think of when they hear the name LEGO, but that was the first toy the brand launched. Abbreviated from “leg godt” — meaning “play well” in Dutch — the LEGO Group was founded...Read More

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

  • July 12 2023
  • Resource: In-Depth Exclusives

In 2007, one of Canada’s leading movie theater chains — Cineplex — and one of Canada’s top five banks — Scotiabank — formed a mutually beneficial partnership to collect and act on customer data. The joint...Read More

Building Experiences into Customer Loyalty: A Q&A with The North Face on Its XPLR Pass Loyalty Program

  • July 07 2023
  • Resource: In-Depth Exclusives

The North Face has continually innovated the outdoor gear market since 1966. Over the almost 60-year tenure of the brand, it has developed iconic styles recognized by athletes, outdoor enthusiasts, and everyday consumers alike. For decades, much...Read More

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

  • June 28 2023
  • Resource: In-Depth Exclusives

MOOYAH Burgers, Fries & Shakes, founded in Plano, Texas, just celebrated its 16th year. With 75 restaurants throughout the U.S. — as well as a few overseas — the brand focuses on quality as demonstrated by partnerships with...Read More

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

  • June 26 2023
  • Resource: In-Depth Exclusives

In 1986, Office Depot launched its first store in Fort Lauderdale, FL, from a simple concept: create a superstore designed to provide end-to-end solutions for businesses. Over its first 25 years, Office Depot extended beyond its traditional...Read More

Providing a Personalized Space: A Q&A with Barnes & Noble on the Value of In-Store Experiences and Empowering Associates

  • June 23 2023
  • Resource: In-Depth Exclusives

Barnes & Noble started as a book business in the home of Charles M. Barnes in 1873. Over the next 150 years, the company would grow from that home into a national chain of bookstores, with over 600 locations across the 50 states. As the top...Read More

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

  • June 19 2023
  • Resource: In-Depth Exclusives

In March of 1876, Alexander Graham Bell uttered the words, “Mr. Watson, come here, I want to see you” through his electronic telephone, forever changing the way the world would communicate. More than a century later, following decades...Read More

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

  • June 16 2023
  • Resource: In-Depth Exclusives

For almost 60 years, The North Face has delivered quality outdoor gear. With the help of the Grateful Dead and the Hells Angels, Douglas and Susie Tompkins launched the brand in San Francisco in 1966. Over the following decades, The North Face...Read More

Travelers: Using Mobile Technology To Reward Customers for Better Behavior Behind the Wheel

  • June 14 2023
  • Resource: In-Depth Exclusives

Travelers was founded in Hartford, CT, in April 1864. The property casualty insurance company has grown to 30,000 employees and works in partnership with more than 13,500 independent insurance agents and brokers in the United States, Canada, and...Read More

Creating Value for Changing Customers: A Q&A with United Dairy Farmers on the Benefits of Revamping Loyalty Programs

  • June 12 2023
  • Resource: In-Depth Exclusives

United Dairy Farmers (UDF) is a convenience store chain headquartered in Norwood, OH, with a unique offering of proprietary dairy products, specifically its ice cream. The brand recently revamped some of its customer rewards offerings, that are...Read More

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