Meeting Customer Needs: Q&A with David’s Bridal on Building Customer Loyalty in Low-Frequency Industries

  • March 24 2023
  • Resource: In-Depth Exclusives

David’s Bridal launched its Diamond Loyalty program in 2020. Over the past two years, the program grew to over 2 million members. The program is unlike most other loyalty programs, because it relies on crowdsourcing to earn rewards instead...Read More

Using Customer Data to Inform Loyalty Strategy: A Q&A with Kampgrounds of America

  • March 22 2023
  • Resource: In-Depth Exclusives

Kampgrounds of America, Inc. has relied on customer data for 60 years. Almost immediately after the brand’s first campground opened, founder Dave Drum started conducting customer surveys to improve the experience. Ever since that first...Read More

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

  • March 20 2023
  • Resource: In-Depth Exclusives

For hungry and thirsty travelers who hit the roads across the central United States or locals looking for a quick bite to eat from their favorite convenience store, Yesway has become well known destination for fuel, food, drinks, and more in the...Read More

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

  • March 17 2023
  • Resource: In-Depth Exclusives

Founded in 1962, Kampgrounds of America, Inc. (KOA) is the largest independently-owned campground system in the world. From its beginning, the brand has focused on collecting customer data and using that data to improve its customer experience...Read More

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

  • March 15 2023
  • Resource: In-Depth Exclusives

Most brides don’t plan on getting married more than once. So, when David’s Bridal decided to create a loyalty program, the brand had to look beyond the traditional reward program. Traditional rewards programs rely on members making...Read More

Building Customer Relationships on the Frontlines: A Q&A with The Coffee Bean and Tea Leaf

  • March 07 2023
  • Resource: In-Depth Exclusives

By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at...Read More

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

  • March 01 2023
  • Resource: In-Depth Exclusives

The Coffee Bean and Tea Leaf built its customer engagement on habits. For many customers, the routine of a morning coffee on the way to work brought them into the café chain daily. This consistent interaction allowed The Coffee Bean and Tea Leaf...Read More

Dedication to “Uncommon Goodness”: Q&A with Stacey Pool, CMO, Noodles & Company

  • February 21 2023
  • Resource: In-Depth Exclusives

Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant brand offers American and international-inspired noodle...Read More

Leading Personalized Loyalty: Q&A Jason Scoggins, Senior Director, Loyalty & CRM at Chipotle

  • February 14 2023
  • Resource: In-Depth Exclusives

Jason Scoggins is the Senior Director of Loyalty & CRM at Chipotle Mexican Grill. Founded in 1993, the fast-casual restaurant brand is dedicated to serving real food from local and organic sources. Beyond just real food, Chipotle uses the...Read More

Wrapping Up Rewards: Chipotle’s Recipe for Success

  • February 09 2023
  • Resource: In-Depth Exclusives

Well known for its fresh ingredients and made to order meals, anyone that has ever craved tacos, burritos, or salads, has likely been to Chipotle Mexican Grill. What may come as a surprise is that this year the brand is celebrating its 30th...Read More

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