Q&A with Rich Hope, Jersey Mike’s Subs

  • May 28 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in development. Loyalty360 CEO Mark Johnson and Hope...Read More

Q&A with Sachin Shroff, Michaels

  • May 27 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada. Loyalty360 CEO Mark Johnson...Read More

For Jersey Mike’s Subs, Technology Keeps Rewards Running

  • May 26 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

With an in-house team of 30 developers working on its POS and loyalty program, you would think Rich Hope, the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., would feel a little content that his technology is state-of-the...Read More

Q&A with David Prokupek, Ideal Image

  • May 24 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

David Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others. Loyalty360 CEO...Read More

Ideal Image Using Memberships to Personalize with Consumers

  • May 20 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Ideal Image CEO David Prokupek makes it clear that, when it comes to the challenges of tech stacks, he is an 80-20 person through and through. “I’d like to get 80% of the gain out of 20% of the platforms,” Prokupek says. &ldquo...Read More

ExxonMobil Leverages Data to Predict Consumer Behavior

  • May 17 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

In the world of fuel service and convenience, nothing seems to be predictable anymore. But ExxonMobil’s Yan Côté believes he and his team are getting as close as they can these days when it comes to consumers’ engagement with their...Read More

Ryan Draude and Melanie Butler, Giant Food

  • May 06 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a...Read More

Q&A with Dave Martinelli, Mohegan Gaming & Entertainment

  • May 05 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly...Read More

Giant Food’s New Loyalty Program Builds on Digital Relationship

  • May 04 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

If the past year was all about brands being flexible in how they engaged and rewarded their customers, then Giant Food hit their nail square on the hit when it came to launching an upgraded loyalty program in 2020. The grocer actually named the...Read More

Mohegan Gaming & Entertainment Bets Big on Guest Loyalty

  • May 03 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

All the engagement technology and loyalty wizardry in the world can’t seem to help a lot of brand marketers when it comes to understanding how to look at their customers in 2021 after what everyone went through last year. “I think it...Read More

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