AAA Northeast Focuses on the Person, Not the Vehicle

  • August 06 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson, Loyalty360

Most all new car purchases come with some type of roadside assistance these days, which doesn’t worry the people at AAA one bit. Rahul Chand, the Vice President of Membership Marketing at AAA Northeast, says those programs are there to...Read More

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

  • August 05 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

After Greg Wold’s daughter made him a grandfather for the first time in January 2020, he was struck by an unusual request she made right after giving birth: a Toppers Pizza. “What my daughter wanted after she gave birth was Toppers...Read More

Q&A with Andrea Shey, Celebrity Cruises

  • August 04 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Andrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents. Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year...Read More

Celebrity Cruises Sets Sail on Improved Loyalty Program

  • August 02 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Andrea Shey has a term to explain what is happening at airports and cruise ships around the world: COVID revenge travel. There’s definitely this pent-up demand for travel,” says the Associate Vice President of Loyalty Marketing at...Read More

Q&A with Matt Olsen, Firehouse Subs

  • July 29 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Matt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen. A portion of...Read More

Q&A with Robert Passikoff, Brand Keys

  • July 22 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Robert Passikoff is president of Brand Keys, a New York-based brand engagement and customer loyalty research consultancy that releases an annual survey of iconic American brands that identifies those brands that consumers believe best embody the...Read More

A Look at 2021’s Most Patriotic Brands in America

  • July 20 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of “patriotism.” Jeep ranked No. 1 for the 19th straight year. Walmart, Disney, Ford, and Amazon also led the...Read More

Q&A with Glen Bradley, Price Chopper Supermarkets and Market 32

  • July 09 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Glen Bradley is Group Vice President of Marketing at Price Chopper Supermarkets and Market 32, which combined have over 130 locations. Loyalty360 CEO Mark Johnson spoke with Bradley about Price Chopper’s ongoing customer loyalty efforts and...Read More

Q&A with Nikki Rasmussen, Fuzzy's Taco Shop

  • July 01 2021
  • Resource: In-Depth Exclusives

Nikki Rasmussen is Director of Digital Marketing for Fuzzy’s Taco Shop, which has nearly 150 locations across the country. Mark Johnson, CEO of Loyalty360, had the chance to talk with Rasmussen about Fuzzy’s Taco Shop and their...Read More

Hagerty Drives Memberships with Loyal Auto Enthusiasts

  • June 21 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Imagine having 275 interactions with your automobile insurer each year. For many, that would be a tad too much, but for members of Hagerty Drivers Club, it feels just about right. Hagerty is an automotive enthusiast brand offering integrated...Read More

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