IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

  • May 01 2023
  • Resource: In-Depth Exclusives

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small, considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

People First: A Q&A with Donatos on Building Emotional Loyalty Through Value and Personalization

  • April 28 2023
  • Resource: In-Depth Exclusives

Founded in Columbus, OH in 1963, Donatos has been owned and operated by the Grote family since its beginning, aside from a four-year stretch when it was owned by McDonald’s. The Grote family instilled their pizza restaurant chain with a...Read More

Providing Value Through Community Involvement: A Q&A with Pet Valu on Building Emotional Loyalty with Charitable Giving

  • April 21 2023
  • Resource: In-Depth Exclusives

Pet Valu is one of Canada’s leading pet supplies retailers. Though the brand supplies pet owners with everything they need to care for the health and wellness of their pets, it also goes beyond that transaction to supply local pet shelters...Read More

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

  • April 19 2023
  • Resource: In-Depth Exclusives

Founded in 2000, JetBlue has built its brand on delivering an unexpected and luxurious customer experience. The airline trains its crew members to take care of customer needs. At a time when other airlines were commoditizing air travel, JetBlue...Read More

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

  • April 14 2023
  • Resource: In-Depth Exclusives

In 1963, Jim Grote founded Donatos on Thurman Avenue in Columbus, OH. What began as a $1,300 investment would grow into 430+ locations in 35 states after the pizza restaurant started franchising in the early 90s, with McDonald’s owning the...Read More

Partnerships and Personalization: Q&A with Ulta Beauty on Understanding and Meeting Unique Guest Needs

  • April 12 2023
  • Resource: In-Depth Exclusives

The beauty industry is personal and emotional. Every product offered helps guests feel more comfortable and confident. However, each guest is unique, with different needs, wants and values. As a result, brands like Ulta Beauty focus on creating...Read More

Putting the Customer Above the Brand: A Q&A with Moosejaw on Improving Customer Experience and Engagement

  • April 10 2023
  • Resource: In-Depth Exclusives

Ever since its founding in 1992, Moosejaw has delivered quality outdoor gear with a touch of Moosejaw Madness. The brand differentiates itself by using humor in its marketing and customer interactions. Beyond the marketing, Moosejaw supplies its...Read More

Creating Emotional Connections Through Trust and Charity: How Pet Valu Builds Meaningful Customer Relationships

  • April 03 2023
  • Resource: In-Depth Exclusives

Pet Valu — one of Canada’s leading pet supply retailers — delivers quality pet health and wellness products through an omnichannel shopping experience. From a customer loyalty perspective, while Pet Valu’s rewards program...Read More

Earning Loyalty through Creating Value: A Q&A with Yesway on Leveraging Customer Data and Insights

  • March 31 2023
  • Resource: In-Depth Exclusives

Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding...Read More

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

  • March 29 2023
  • Resource: In-Depth Exclusives

Ulta Beauty was the first beauty-only retail store in the U.S to provide “all things beauty. all in one place.” Its founders saw a market for consumers who wanted to access the prestige products of department stores and the mass...Read More

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