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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Of all the numerous items that needed to be checked and re-checked before launching a loyalty program, the biggest one for Certified Angus Beef was getting the receipt scanning capabilities down pat.
With their product licensed to various sellers...Read More
When 80% of the country comes to your brand every month — as is the case for Tim Hortons in Canada — areas for improvement aren’t obvious.
“That means effectively all Canadians are coming,” says Matt Moore, Vice...Read More
Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels...Read More
Suffice to say, the year 2020 meant just about everyone needed to get a nice greeting card in the mail from a friend or family member from time to time.
At Hallmark, they ended up handing out over 7 million free cards over the last year or so in...Read More
Danielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea.
Loyalty360 CEO Mark Johnson —...Read More
While some restaurant brands may invest in expansive marketing campaigns and hi-tech apps to attract customers, McAlister’s Deli has imparted a bit of old-fashioned hospitality, mixed with technology, when it comes to attracting and keeping...Read More
Jane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally.
Rahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island.
Loyalty360 CEO Mark Johnson caught up with Chand to...Read More
The walk from the office of the top marketing exec to the head of IT at Capriotti’s Sandwich Shop isn’t that far these days since the same person now wears both hats.
Jane McPherson is Senior Vice President of Marketing for Capriotti...Read More
Greg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states.
He recently spoke with Loyalty360 CEO Mark Johnson about Toppers Pizza’s rewards and loyalty program and...Read More