Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

  • June 19 2023
  • Resource: In-Depth Exclusives

In March of 1876, Alexander Graham Bell uttered the words, “Mr. Watson, come here, I want to see you” through his electronic telephone, forever changing the way the world would communicate. More than a century later, following decades...Read More

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

  • June 16 2023
  • Resource: In-Depth Exclusives

For almost 60 years, The North Face has delivered quality outdoor gear. With the help of the Grateful Dead and the Hells Angels, Douglas and Susie Tompkins launched the brand in San Francisco in 1966. Over the following decades, The North Face...Read More

Travelers: Using Mobile Technology To Reward Customers for Better Behavior Behind the Wheel

  • June 14 2023
  • Resource: In-Depth Exclusives

Travelers was founded in Hartford, CT, in April 1864. The property casualty insurance company has grown to 30,000 employees and works in partnership with more than 13,500 independent insurance agents and brokers in the United States, Canada, and...Read More

Creating Value for Changing Customers: A Q&A with United Dairy Farmers on the Benefits of Revamping Loyalty Programs

  • June 12 2023
  • Resource: In-Depth Exclusives

United Dairy Farmers (UDF) is a convenience store chain headquartered in Norwood, OH, with a unique offering of proprietary dairy products, specifically its ice cream. The brand recently revamped some of its customer rewards offerings, that are...Read More

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

  • June 09 2023
  • Resource: In-Depth Exclusives

With 120 years in business to celebrate, there’s no question: the Ford Motor Company, founded by Henry Ford in June 1903, revolutionized the automotive industry. Ford’s impact on the role of transportation and how people worked changed...Read More

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

  • June 07 2023
  • Resource: In-Depth Exclusives

From a small home bookstore to over 600 locations across the 50 states, Barnes & Noble has grown to the top book retailer in the U.S. since its start in 1873. During its 150-year run, the company transitioned leadership several times, with a...Read More

Progressive: Innovation Builds Customer Loyalty by Giving People What They Need

  • June 05 2023
  • Resource: In-Depth Exclusives

In 1937, Progressive Mutual Insurance Company was founded in Ohio by Joseph Lewis and Jack Green – two lawyers who wanted to offer consumers something that was missing from the insurance industry: basic insurance that anyone could...Read More

Creating a Community Centered Around Technology: A Q&A with Lenovo on Exceling as a Challenger Brand & Building Customer Loyalty

  • June 02 2023
  • Resource: In-Depth Exclusives

In nearly 40 years since its founding, Lenovo has grown into a global technology company with $70 billion in annual revenue. Ranked in the Fortune Global 500, the company builds technology solutions from pocket to cloud across consumers, small...Read More

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

  • May 31 2023
  • Resource: In-Depth Exclusives

Travelers, a property casualty insurance company founded in April 1864 in Hartford, CT, has grown to employ 30,000 people while working in partnership with more than 13,500 independent insurance agents and brokers across the United States, Canada,...Read More

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

  • May 24 2023
  • Resource: In-Depth Exclusives

Since its beginning in 1939, United Dairy Farmers (UDF) as delivered food, fuel, and — most famously — ice cream to communities throughout the Ohio, Kentucky, Indiana tri-state. The brand has been family owned for 83 years, starting...Read More

Displaying results 71-80 (of 1194)
 |<  <  4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing