McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

  • August 17 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

While some restaurant brands may invest in expansive marketing campaigns and hi-tech apps to attract customers, McAlister’s Deli has imparted a bit of old-fashioned hospitality, mixed with technology, when it comes to attracting and keeping...Read More

Q&A with Jane McPherson, Capriotti’s Sandwich Shop and Wing Zone

  • August 12 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson, Loyalty360

Jane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally. Loyalty360...Read More

Q&A with Rahul Chand, AAA Northeast

  • August 11 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Rahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island. Loyalty360 CEO Mark Johnson caught up with Chand to...Read More

Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

  • August 10 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

The walk from the office of the top marketing exec to the head of IT at Capriotti’s Sandwich Shop isn’t that far these days since the same person now wears both hats. Jane McPherson is Senior Vice President of Marketing for Capriotti...Read More

Q&A with Greg Wold, Toppers Pizza

  • August 09 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Greg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states. He recently spoke with Loyalty360 CEO Mark Johnson about Toppers Pizza’s rewards and loyalty program and...Read More

AAA Northeast Focuses on the Person, Not the Vehicle

  • August 06 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson, Loyalty360

Most all new car purchases come with some type of roadside assistance these days, which doesn’t worry the people at AAA one bit. Rahul Chand, the Vice President of Membership Marketing at AAA Northeast, says those programs are there to...Read More

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

  • August 05 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

After Greg Wold’s daughter made him a grandfather for the first time in January 2020, he was struck by an unusual request she made right after giving birth: a Toppers Pizza. “What my daughter wanted after she gave birth was Toppers...Read More

Q&A with Andrea Shey, Celebrity Cruises

  • August 04 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Andrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents. Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year...Read More

Celebrity Cruises Sets Sail on Improved Loyalty Program

  • August 02 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Andrea Shey has a term to explain what is happening at airports and cruise ships around the world: COVID revenge travel. There’s definitely this pent-up demand for travel,” says the Associate Vice President of Loyalty Marketing at...Read More

Q&A with Matt Olsen, Firehouse Subs

  • July 29 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Matt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen. A portion of...Read More

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