Loyalty360: A Q&A with GNC on the New myGNC Rewards Platform, Adapting to the Loyalty Industry, and Rewards Benefits Strategy

  • October 24 2023
  • Resource: In-Depth Exclusives

GNC has been a hallmark of the health and supplement industry. For over 87 years, GNC has offered forward-thinking wellness solutions as it has established itself as an innovative health brand. Four years ago, GNC set out to upgrade its loyalty...Read More

Teriyaki Madness: Leveraging Technology to Create an Enhanced Customer Experience

  • October 23 2023
  • Resource: In-Depth Exclusives

Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom...Read More

Hilton Traditions: Providing Loyalty Program Members with Best-in-Class Hospitality & Embracing Innovation

  • October 18 2023
  • Resource: In-Depth Exclusives

Hilton has a rich history, with over 100 years of hospitality experience. It all began in 1919 when Conrad Hilton entered the hotel business in Cisco, TX. Hilton, on his way to buy a bank, pivoted and instead bought the local hotel where he was...Read More

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement

  • October 13 2023
  • Resource: In-Depth Exclusives

Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and...Read More

Mad About Great Service: A Q&A with Teriyaki Madness on Using Integrated Technologies and Delivering an Exceptional Customer Experience

  • October 10 2023
  • Resource: In-Depth Exclusives

The concept that would eventually become Teriyaki Madness was conceived by two brothers, Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. During college, the trio worked in local mom-and-pop shops and developed a...Read More

GNC Details Launch of the Newly Revamped myGNC Rewards Program

  • October 09 2023
  • Resource: In-Depth Exclusives

For over 87 years, GNC has been one of the most well-known names in its industry, providing health and wellness products and solutions to its customers. With years of experience, the brand’s focus on innovation has not slowed down in the...Read More

Wings and Rings: Leveraging a New Website To Increase Customer Engagement

  • October 04 2023
  • Resource: In-Depth Exclusives

In 2004, Nader Masadeh, entrepreneur and wing lover, decided to take a leap of faith. Tired of the corporate grind and feeling unfulfilled in his executive role, he determined that if he was ever going to make a bold change and fulfill his dreams...Read More

A Rich Legacy of Innovation: A Q&A with Hilton on Providing Exceptional Hospitality for Honors Program Members

  • October 03 2023
  • Resource: In-Depth Exclusives

In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision...Read More

Parkland: Building a Successful Rewards Program Across Multiple Field Brands

  • October 02 2023
  • Resource: In-Depth Exclusives

Parkland, an international distributor of fueland convenience retailer, is vertically integrated within the energy space. Established in the 1970s in rural Alberta, Canada, the brand now has over 4,000 locations across 25 countries. While some...Read More

Aspire Inspires: A Q&A with Signia Aspire on Building Relationships with a B2B Customer Loyalty Program

  • September 26 2023
  • Resource: In-Depth Exclusives

In 1878, an amazing discovery by German inventor Werner von Siemens — a telephone built with a horseshoe magnet amplified voice signals — started a revolution that would eventually improve the lives of millions living with hearing loss...Read More

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