Leaders in Customer Loyalty: Brand Stories | McAlister’s Deli: Crafting Loyalty Through Purpose, Personalization, and a Perfect Cup of Tea

  • October 02 2025
  • Resource: Leaders in Customer Loyalty

In a time when restaurant brands are redefining what value and connection mean to their guests, McAlister’s Deli is standing out by blending purpose-driven hospitality with operational precision and digital intelligence. In this edition...Read More

Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections

  • September 18 2025
  • Resource: Leaders in Customer Loyalty

Sephora has long been recognized as a leader in prestige beauty retail. Founded in France in the late 1960s, the brand introduced its now-famous open-selling concept that allowed shoppers to browse freely and test products across brands. Something...Read More

Leaders in Customer Loyalty: Brand Story | Building Loyalty Through Trust, Simplicity, and Scale: Inside ExxonMobil Egypt’s Rewards+ Program

  • September 11 2025
  • Resource: Leaders in Customer Loyalty

For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and convenience...Read More

Leaders in Customer Loyalty: Brand Stories | Blain’s Farm & Fleet: Cultivating Loyalty Through Customer Insight, Private Brands, and Purpose-Driven Innovation

  • August 28 2025
  • Resource: Leaders in Customer Loyalty

For nearly 70 years, Blain’s Farm & Fleet has stood as a trusted destination for rural and suburban consumers across the Midwest—earning its reputation as the “modern general store” through a steadfast commitment to...Read More

Leaders in Customer Loyalty: Executive Spotlight Featuring Erik Kapila, Director of Loyalty, Marcus Theatres

  • August 23 2025
  • Resource: Leaders in Customer Loyalty

In this edition of Loyalty360’s Executive Spotlight, we speak with Erik Kapila, Director of Loyalty at Marcus Theatres. With over 25 years of experience spanning CPG, retail, and entertainment, Erik brings a wealth of knowledge in loyalty...Read More

Leaders in Customer Loyalty: Anil Mansukhani on the Evolution of MGM Resorts’ Loyalty Program

  • August 21 2025
  • Resource: Leaders in Customer Loyalty

In the world of hospitality and entertainment, where luxury experiences and personalized services are paramount, MGM Resorts International stands out for its ability to blend world-class gaming with immersive experiences. With a portfolio that...Read More

Leaders in Customer Loyalty: Brand Story | From Rural Roots to Loyalty Innovation: How Tractor Supply is Driving Deeper Customer Connections

  • August 14 2025
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson, Loyalty360

With a legacy that spans nearly a century, Tractor Supply Company (TSC) has grown from a humble mail-order catalog to the largest rural lifestyle retailer in North America. With over 2,500 stores across the U.S., including the Tractor Supply brand...Read More

Leaders in Customer Loyalty: Brand Stories | Blending Tech and Tradition: How Whataburger Builds Loyalty Across Generations

  • August 07 2025
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson, Loyalty360

From late-night honey butter chicken biscuits to meme-worthy social engagement, Whataburger has cemented itself as a beloved brand with a fiercely loyal fan base. Founded in 1950 by Harmon Dobson in Corpus Christi, Texas, the company was built on...Read More

Leaders in Customer Loyalty Brand Story: Scooter's Coffee Builds Momentum with a Loyalty Program Redesign That Prioritizes Experience, Flexibility, and Speed

  • July 31 2025
  • Resource: Leaders in Customer Loyalty

Mitch Walden, Senior Director of Digital and Loyalty at Scooter's Coffee, isn’t just overseeing a rewards program—he’s steering a loyalty transformation rooted in long-term growth, customer-centric innovation, and operational...Read More

Leaders in Customer Loyalty: Brand Story | Empowering Progress: Echelon’s Member-First Approach to Fitness, Loyalty, and Innovation

  • July 24 2025
  • Resource: Leaders in Customer Loyalty

In an industry where innovation is often measured by specs and screen size, Echelon is taking a different approach—one rooted in accessibility, adaptability, and authentic member connection. As the fitness technology brand expands its AI...Read More

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