Leaders in Customer Loyalty Brand Story: Virginia Lottery Bets Big on Customer Loyalty with Purpose-Driven Personalization

  • May 01 2025
  • Resource: Leaders in Customer Loyalty

In a category often rooted in tradition, the Virginia Lottery is proving that innovation in customer loyalty can thrive even in a highly regulated and complex environment. Under the leadership of Prudence Milligan, Senior Customer Strategy Manager...Read More

Executive Spotlight: Ryan Draude, Giant Foods

  • April 19 2025
  • Resource: Leaders in Customer Loyalty

In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Ryan Draude, Head of Loyalty Offer Management and Shopper Marketing at Giant Food. Draude shares his forward-thinking perspectives on building loyalty in a highly competitive and...Read More

Publix’s Approach to Nurturing Loyalty with a People-First, Legacy-Driven Approach

  • April 17 2025
  • Resource: Leaders in Customer Loyalty

For nearly a century, Publix has been a cornerstone of the Southeast’s grocery landscape, earning a level of customer devotion that transcends traditional shopping habits. Founded in 1930 by George Jenkins, the company has grown from a...Read More

Leaders in Customer Loyalty Brand Stories featuring Feeding America

  • April 03 2025
  • Resource: Leaders in Customer Loyalty

How Loyalty Principles Drive Impact in the Nonprofit Sector Loyalty professionals spend much of their time optimizing engagement, designing value exchanges, and driving long-term brand affinity. While these strategies are typically associated...Read More

Leaders in Customer Loyalty Brand Stories featuring Portillo’s

  • March 27 2025
  • Resource: Leaders in Customer Loyalty

Bringing Loyalty to Life with an Authentic, Brand-First Approach Since its founding in 1963, Portillo’s has built a loyal following with its crave-worthy Chicago-style street food, from iconic Italian beef sandwiches to its famous...Read More

Leaders in Customer Loyalty: Executive Spotlight featuring Per Jensen, Director of Loyalty, Stop and Shop

  • March 22 2025
  • Resource: Leaders in Customer Loyalty

Welcome to the latest installment of Leaders in Customer Loyalty, the podcast where Loyalty360 sits down with some of the most innovative and accomplished leaders in customer loyalty, engagement, and experience. As part of our Executive Spotlight...Read More

First Tech's Commitment to Innovation and Customer Loyalty: An Exclusive Interview with Mairi Burns

  • March 20 2025
  • Resource: Leaders in Customer Loyalty

First Tech Federal Credit Union has a long-standing history of serving individuals in the tech industry, providing financial services tailored to their unique needs. In a recent interview, Mairi Burns, Vice President of Brand Marketing at First...Read More

Leaders in Customer Loyalty: Brand Stories | How Applebee’s Date Night Pass is Redefining Romantic Dining

  • March 13 2025
  • Resource: Leaders in Customer Loyalty

For many, Applebee’s is more than just your neighborhood bar and grill, it’s a place where lifelong memories are made. Whether it’s a first date, a post-game meal with teammates, or a family gathering, the brand has fostered deep...Read More

Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement

  • March 06 2025
  • Resource: Leaders in Customer Loyalty

Cruises.com has unveiled Cruises.com Rewards, the cruise industry’s first points-based loyalty program, offering travelers the flexibility to earn and redeem points on any cruise booked through their platform. This loyalty program is unique...Read More

Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

  • January 23 2025
  • Resource: Leaders in Customer Loyalty

When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the...Read More

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