Reimagining Loyalty: A Q&A with Wow Bao on Bringing Great Food to Valued Customers

  • August 07 2023
  • Resource: In-Depth Exclusives

Wow Bao — a fast-casual restaurant concept serving Asian cuisine — was founded by Lettuce Entertain You Enterprises (LEYE) in 2003, a family-owned organization that owns, manages, and licenses more than 60 brands and 130 restaurants in...Read More

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

  • August 02 2023
  • Resource: In-Depth Exclusives

Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s...Read More

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

  • July 31 2023
  • Resource: In-Depth Exclusives

Cinergy Entertainment Group is a chain of luxury dine-in movie theaters and family entertainment centers. While its “recline-and-dine” cinemas are a popular attraction, the excitement doesn’t end there. From arcades to bowling...Read More

MOOYAH Burgers, Fries & Shakes: Delivering Tasty and Personalized Rewards to Loyal Customers (Interview Part One)

  • July 28 2023
  • Resource: In-Depth Exclusives

In 2007, MOOYAH Burgers, Fries & Shakes was founded in Plano, Texas. The company was built on a foundation of fun and brings that mission to the table with every Guest they serve. Focusing on creating memorable and personalized experiences...Read More

Ford: Driving Brand Engagement by Offering Loyalty Customers Flexibility and Personalized Experiences

  • July 26 2023
  • Resource: In-Depth Exclusives

Visionary Henry Ford founded the Ford Motor Company in June 1903, transforming the automobile industry. Ford’s impact on the role of transportation and how people worked was revolutionary. The company’s “blue oval” is one...Read More

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

  • July 24 2023
  • Resource: In-Depth Exclusives

Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant...Read More

Verizon: The Right Brand Partnerships Deliver Valuable Benefits for Small Business Customers

  • July 21 2023
  • Resource: In-Depth Exclusives

A merger between Bell Atlantic and NYNEX formed Verizon Communications in 2000. At that time, the company primarily offered wireline solutions to its customers. Fast forward two decades and Verizon has become a global provider of technology and...Read More

Office Depot: Building Customer Loyalty from the Store Floor to the Digital Space

  • July 19 2023
  • Resource: In-Depth Exclusives

Office Depot was founded in 1986, opening its first store in Fort Lauderdale, Florida. As the company expanded during its first 25 years, it also extended beyond its traditional markets. In 2013, Office Depot and OfficeMax merged to form one brand...Read More

Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

  • July 14 2023
  • Resource: In-Depth Exclusives

A wooden duck is not what most people think of when they hear the name LEGO, but that was the first toy the brand launched. Abbreviated from “leg godt” — meaning “play well” in Dutch — the LEGO Group was founded...Read More

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

  • July 12 2023
  • Resource: In-Depth Exclusives

In 2007, one of Canada’s leading movie theater chains — Cineplex — and one of Canada’s top five banks — Scotiabank — formed a mutually beneficial partnership to collect and act on customer data. The joint...Read More

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