Ryan Draude and Melanie Butler, Giant Food

  • May 06 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a...Read More

Q&A with Dave Martinelli, Mohegan Gaming & Entertainment

  • May 05 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly...Read More

Giant Food’s New Loyalty Program Builds on Digital Relationship

  • May 04 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

If the past year was all about brands being flexible in how they engaged and rewarded their customers, then Giant Food hit their nail square on the hit when it came to launching an upgraded loyalty program in 2020. The grocer actually named the...Read More

Mohegan Gaming & Entertainment Bets Big on Guest Loyalty

  • May 03 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

All the engagement technology and loyalty wizardry in the world can’t seem to help a lot of brand marketers when it comes to understanding how to look at their customers in 2021 after what everyone went through last year. “I think it...Read More

Q&A with Tammy McIntosh, PNC Bank

  • April 29 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Tammy McIntosh, the Senior Vice President and Customer Rewards Manager for PNC, recently spoke with Loyalty360 CEO Mark Johnson about their rewards and engagement programs around their financial products and services. PNC Bank operates in 21...Read More

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

  • April 28 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Since Joella’s Hot Chicken just launched its first loyalty and rewards program in April, Chief Marketing Officer Katie Wollrich says she has an idea of what it will take to make the info actionable once the data starts rolling in. “A...Read More

Brands See Consumers Changing and Evolving With the Times

  • April 26 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

The habits of consumers have changed considerably over the past 18 months, a pandemic necessity that has shifted the way shoppers and buys spend their money and select the brands they wish to do business with.John Giaquinto, the Senior Director of...Read More

Q&A: Justin Weinstein, Giant Eagle

  • April 22 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

Justin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members. Mark Johnson, CEO of Loyalty360, recently spoke...Read More

Porsche’s Road to Success is Paved in Culture

  • April 19 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

The Porsche name has been synonymous with excellence in sports car performance, design and quality for many decades, but several years ago, the global brand found itself struggling to overcome customer experience rankings that worried the company...Read More

How Brands Define and Measure Emotional Loyalty

  • April 15 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson, Loyalty360

Emotional loyalty can mean different things to different brands. And even then, some brands have a hard time even defining the term, which has baffled many industry experts and researchers for years. “Emotional loyalty is fairly difficult...Read More

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