CONTENT GALLERY

Founded in 2000, JetBlue has built its brand on delivering an unexpected and luxurious customer experience. The airline trains its crew members to take care of customer needs. At a time when other airlines were commoditizing air travel, JetBlue...Read More

In 1963, Jim Grote founded Donatos on Thurman Avenue in Columbus, OH. What began as a $1,300 investment would grow into 430+ locations in 35 states after the pizza restaurant started franchising in the early 90s, with McDonald’s owning the...Read More

The beauty industry is personal and emotional. Every product offered helps guests feel more comfortable and confident. However, each guest is unique, with different needs, wants and values. As a result, brands like Ulta Beauty focus on creating...Read More

Ever since its founding in 1992, Moosejaw has delivered quality outdoor gear with a touch of Moosejaw Madness. The brand differentiates itself by using humor in its marketing and customer interactions. Beyond the marketing, Moosejaw supplies its...Read More

Pet Valu — one of Canada’s leading pet supply retailers — delivers quality pet health and wellness products through an omnichannel shopping experience. From a customer loyalty perspective, while Pet Valu’s rewards program...Read More

Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding...Read More

Ulta Beauty was the first beauty-only retail store in the U.S to provide “all things beauty. all in one place.” Its founders saw a market for consumers who wanted to access the prestige products of department stores and the mass...Read More

For 30 years, Moosejaw has delivered quirky marketing along with its outdoor gear, building a company culture on the idea of Moosejaw Madness. As brands focus on creating authentic interactions with their customers, Moosejaw stands out as a leader...Read More

David’s Bridal launched its Diamond Loyalty program in 2020. Over the past two years, the program grew to over 2 million members. The program is unlike most other loyalty programs, because it relies on crowdsourcing to earn rewards instead...Read More

Kampgrounds of America, Inc. has relied on customer data for 60 years. Almost immediately after the brand’s first campground opened, founder Dave Drum started conducting customer surveys to improve the experience. Ever since that first...Read More