Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

  • December 05 2023
  • Resource: In-Depth Exclusives

Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online...Read More

Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

  • December 04 2023
  • Resource: In-Depth Exclusives

Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint...Read More

Author Doug Zarkin Discusses His New Book and How Brands Can Move Out of the Friend Zone and Into Brand Love

  • November 29 2023
  • Resource: In-Depth Exclusives

Author Doug Zarkin began his career journey in the agency world, moving up the ranks and eventually starting the youth, entertainment, and lifestyle division of Grey Advertising before moving to the client side. He went on to work in the...Read More

Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

  • November 28 2023
  • Resource: In-Depth Exclusives

Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational...Read More

Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience

  • November 22 2023
  • Resource: In-Depth Exclusives

One of the 10 largest-volume supermarkets in the U.S., Publix operates in seven states and will soon add Kentucky to its footprint, with locations planned in Lexington and Louisville. With 250,000 associates and 1,351 stores, Publix is the fastest...Read More

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

  • November 15 2023
  • Resource: In-Depth Exclusives

For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and...Read More

At Home: A Focus on Delivering Value Creates Happy Customers and Builds Customer Loyalty

  • November 06 2023
  • Resource: In-Depth Exclusives

At Home was originally formed as Garden Ridge Pottery in South Texas in 1979. Over the next 30 years, the footprint grew to 50 stores, and in 2012, CEO Lee Bird joined the organization as CEO. By 2014, the company transitioned to the current brand...Read More

Kum & Go: Giving Customer Loyalty Program Members More from the Pump to the Store

  • October 30 2023
  • Resource: In-Depth Exclusives

Founded by Tony S. Gentle and William A. Krause in 1959, the company that would become Kum & Go opened its first store in Hampton, Iowa. Today, the brand operates in nearly 400 locations across 13 states, primarily in the Midwest. The business...Read More

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

  • October 26 2023
  • Resource: In-Depth Exclusives

At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Pottery. Popular in the south and southeast, the number of stores...Read More

A Greater Vision: A Q&A with AIR MILES about a New Market Strategy and Engaging with More Brands in Different Ways

  • October 25 2023
  • Resource: In-Depth Exclusives

AIR MILES® launched its Reward Program in Canada over 30 years ago in 1992, eventually laying the groundwork for the coalition loyalty concept. With over 300 brands and thousands of retail and service locations across Canada participating...Read More

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