Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

  • April 19 2023
  • Resource: In-Depth Exclusives

Founded in 2000, JetBlue has built its brand on delivering an unexpected and luxurious customer experience. The airline trains its crew members to take care of customer needs. At a time when other airlines were commoditizing air travel, JetBlue...Read More

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

  • April 14 2023
  • Resource: In-Depth Exclusives

In 1963, Jim Grote founded Donatos on Thurman Avenue in Columbus, OH. What began as a $1,300 investment would grow into 430+ locations in 35 states after the pizza restaurant started franchising in the early 90s, with McDonald’s owning the...Read More

Partnerships and Personalization: Q&A with Ulta Beauty on Understanding and Meeting Unique Guest Needs

  • April 12 2023
  • Resource: In-Depth Exclusives

The beauty industry is personal and emotional. Every product offered helps guests feel more comfortable and confident. However, each guest is unique, with different needs, wants and values. As a result, brands like Ulta Beauty focus on creating...Read More

Putting the Customer Above the Brand: A Q&A with Moosejaw on Improving Customer Experience and Engagement

  • April 10 2023
  • Resource: In-Depth Exclusives

Ever since its founding in 1992, Moosejaw has delivered quality outdoor gear with a touch of Moosejaw Madness. The brand differentiates itself by using humor in its marketing and customer interactions. Beyond the marketing, Moosejaw supplies its...Read More

Creating Emotional Connections Through Trust and Charity: How Pet Valu Builds Meaningful Customer Relationships

  • April 03 2023
  • Resource: In-Depth Exclusives

Pet Valu — one of Canada’s leading pet supply retailers — delivers quality pet health and wellness products through an omnichannel shopping experience. From a customer loyalty perspective, while Pet Valu’s rewards program...Read More

Earning Loyalty through Creating Value: A Q&A with Yesway on Leveraging Customer Data and Insights

  • March 31 2023
  • Resource: In-Depth Exclusives

Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding...Read More

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

  • March 29 2023
  • Resource: In-Depth Exclusives

Ulta Beauty was the first beauty-only retail store in the U.S to provide “all things beauty. all in one place.” Its founders saw a market for consumers who wanted to access the prestige products of department stores and the mass...Read More

A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

  • March 27 2023
  • Resource: In-Depth Exclusives

For 30 years, Moosejaw has delivered quirky marketing along with its outdoor gear, building a company culture on the idea of Moosejaw Madness. As brands focus on creating authentic interactions with their customers, Moosejaw stands out as a leader...Read More

Meeting Customer Needs: Q&A with David’s Bridal on Building Customer Loyalty in Low-Frequency Industries

  • March 24 2023
  • Resource: In-Depth Exclusives

David’s Bridal launched its Diamond Loyalty program in 2020. Over the past two years, the program grew to over 2 million members. The program is unlike most other loyalty programs, because it relies on crowdsourcing to earn rewards instead...Read More

Using Customer Data to Inform Loyalty Strategy: A Q&A with Kampgrounds of America

  • March 22 2023
  • Resource: In-Depth Exclusives

Kampgrounds of America, Inc. has relied on customer data for 60 years. Almost immediately after the brand’s first campground opened, founder Dave Drum started conducting customer surveys to improve the experience. Ever since that first...Read More

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