Bridging the Gap Between Social Media and Customer Service: How to Integrate Social Media into Your Customer Contact Center

  • May 16 2011
  • Resource: Multimedia
  • Mary Naylor, VIPdesk and Molly DeMaagd, AT&T

Mary Naylor, CEO - VIPdesk Molly DeMaagd, Director, Social Media, AT&T A social media strategy is a necessary business tool in the Web 2.0 world.  Not only do most consumers expect companies to have a social media presence, but 66% want...Read More

Giving More Power to the Players: GameStop's New Loyalty Program

  • May 16 2011
  • Resource: Multimedia
  • Mike Hogan and Jenn McMillen, GameStop, Inc.

Mike Hogan, Senior Vice President & Chief Marketing Officer - GameStop, Inc Jenn McMillen, Director, Customer Loyalty & Database Marketing - GameStop, Inc Every specialty retailer has a long-standing loyalty program, right? Wrong...Read More

Better Together: Intelligence and Loyalty

  • May 16 2011
  • Resource: Multimedia
  • Suresh Vittal and Emily Murphy, Forrester; Bart Blackburn, Progressive Insurance

Suresh Vittal, Vice President & Practice Leader - Forrester Research Emily Murphy, Researcher - Forrester Research Bart Blackburn, Marketing Process Manager - Progressive Insurance By definition, Customer Intelligence and Loyalty make...Read More

Making 1+1=5 by Smarter Use of Your Customer Data

  • May 16 2011
  • Resource: Multimedia
  • Mike Blyth, Wayde Fleener, David Andreadakis - Carlson Marketing

Mike Blyth, Carlson Marketing  Wayde Fleener, Director, Decision Sciences, Carlson Marketing  David Andreadakis, Manager, Decision Driving customer loyalty through customer-centric retailing is beyond the early adopter stage...Read More

Characterizing the “Consumer Loyalist”

  • May 16 2011
  • Resource: Multimedia
  • Scott McClary, Acxiom

Scott McClary, Senior Retail Industry Strategist - Acxiom Whether seeking to acquire new customers or cultivate deeper relationships with current customers and lapsed loyalty program members, companies must be able to recognize, segment, and...Read More

Loyalty Expert “Shoot-Out”: Now Where Do We Go?

  • May 13 2011
  • Resource: Multimedia
  • Panel led by Maritz with Bunchball, The Geehan Group, Starbucks, Sears Holding Corp., and SAP

Moderated By: Barry Kirk, Solution Vice President, Consumer Loyalty - Maritz LoyaltyPanelists Include:Rajat Paharia, Founder & Chief Product Officer - BunchballSean Geehan, President & Founder - The Geehan GroupStacy Speicher, Director...Read More

Using the Participation Parameter to Drive Retention and Growth

  • May 13 2011
  • Resource: Multimedia

Carlos Dunlap - Practice Director, Loyalty Consulting, Kobie Marketing Tom Shirkey - Director, Loyalty Marketing, AAA Marketers spend more than $2-billion annually to operate programs in the U.S. – with the average enrollment of 14.1...Read More

Who Pays for the Reward? Creating Effective Franchise Loyalty Programs

  • May 11 2011
  • Resource: Multimedia

Kevin Knowles,Vice President, Loyalty Product Development - First Data David Tryder, Director, Interactive & Relationship Marketing - Dunkin' Donuts Chris Bingel, Qdoba Restaurant, Inc. Consistency and simplicity are critical...Read More

Video Blog: How can banks use social media and the data it generates to create more engagement and loyalty from their cardholders?

  • May 09 2011
  • Resource: Multimedia

Mark Johnson, President & CEO of Loyalty 360, asks attendees of the Card Forum and Expo, held in Miami, Florida, April 27-29, 2011: "How can banks use social media and the data it generates to create more engagement and loyalty from their...Read More

Reinforcing KIS - Keep it Simple

  • May 04 2011
  • Resource: Multimedia

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