ExxonMobil Partnerships Deepen Customer Loyalty Efforts

  • June 27 2022
  • Resource: In-Depth Exclusives

With the rising cost of fuel, is it possible to retain customer loyalty? ExxonMobil, one of the largest international publicly-traded energy companies, thinks so. In fact, over the past five years, the fuel company invested more than one billion...Read More

Q&A with Doug Baker, Director of Marketing for Wing Shack Wings

  • June 03 2022
  • Resource: In-Depth Exclusives

Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors. Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer...Read More

Q&A with Nathan Casey, IHOP

  • June 01 2022
  • Resource: In-Depth Exclusives

Nathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancake creations. Loyalty360 CEO Mark Johnson met with Nathan...Read More

Q&A with Anil Mansukhani, MGM Resorts International

  • May 31 2022
  • Resource: In-Depth Exclusives

Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also encompassing luxury hotel and gaming properties across the U...Read More

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

  • May 27 2022
  • Resource: In-Depth Exclusives

Wing Shack Wings is an independent fast-casual restaurant out of Northern Colorado with a very loyal following of brand ambassadors. What started as wings cooked out of a literal shack, has grown into a local favorite among wing enthusiasts. What...Read More

Q&A with Sabrina Lillew, Vice President of Loyalty Programs and Partnerships with Accor

  • May 26 2022
  • Resource: In-Depth Exclusives

Sabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation properties in 5300 locations in over 110 countries. Loyalty360 CEO...Read More

MGM Wagers Big on Non-Gaming Loyalty Members

  • May 25 2022
  • Resource: In-Depth Exclusives

The Las Vegas Strip has long been known as the city that never sleeps, with lights flashing and slots pinging from sunup to sundown. But what used to be the biggest draw to the town has changed. Today, visitors flock to Vegas for the nightlife...Read More

Q&A with Kevin FitzPatrick, Ruby Tuesday

  • May 24 2022
  • Resource: In-Depth Exclusives

Kevin FitzPatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part for its endless garden bar. Loyalty360 CEO Mark Johnson met...Read More

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

  • May 23 2022
  • Resource: In-Depth Exclusives

What began as a single hotel in Paris in 1967, today Accor is a world-leading hospitality company consisting of 5300 properties and 10,000 food and beverage venues in over 110 countries. Brands such as Fairmont, Sofitel, Mercure, Ibis, Adagio...Read More

Customers Flip Over IHOP Loyalty Program

  • May 20 2022
  • Resource: In-Depth Exclusives

IHOP, the International House of Pancakes, is a Sunday morning tradition as much as it is a late-night hangout. What began as a single location in 1958 in Toluca Lake, Los Angeles, today covers the globe with its iconic red, white and blue smiling...Read More

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