Webinar Topic

CMO Challenge Report: Aligning Customer Loyalty with Brand Identity

  • October 03, 2017

Recording Below: In the last few decades, especially the last 15 years, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and social... Read More

Producing the Best Whiteboard Video for Your Company

  • September 26, 2017

Recording Below!Everyone from the United Nations to Twitter uses it to get their ideas across, so you know it has to be good. The term Whiteboard Video describes the recording of any creative story being drawn on a whiteboard. This unique medium has been scientifically proven to communicate ideas... Read More

CMO Challenge Report: The Challenge of Data, Analytics, and Creating Insight (Part 2)

  • September 19, 2017

Recording below! Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that customer analytics is not only a ... Read More

Delivered: How Bond’s Handwritten Notes Drive Customer Loyalty

  • September 12, 2017

Recording below: Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.  Bond combines tradition with technology, making it easy for businesses to send beautiful, tho... Read More

CMO Challenge Report: The Defining Characteristics of Contemporary Customer Loyalty

  • August 29, 2017

Recording Available Below:Definitions are never static concepts; they are fluid and dynamic and definitions will change based on a variety of subjective vantage points, particular perspectives, and prevailing ideologies. Even though definitions evolve, we can still understand a contemporary conte... Read More

Loyalty360 CMO Challenge Report: Promise and Potential of Social Media in Creating Impactful Customer Engagement

  • August 08, 2017

Few technologies have changed the nature of human interaction and mass communication as quickly as social media. When combined with the ubiquitous adoption of digital mobile devices, and the escalating capabilities that such technologies possess, social media represents an extremely powerful forc... Read More

The Battle for Love & Loyalty—Key Findings from the Loyalty Report 2017

  • June 22, 2017

Loyalty programs are one of the biggest drivers of brand choice, and these days, consumers are evaluating their program experience on elements far beyond just dividends and rewards. Even with companies continuing to invest more in loyalty, and new program enrollment growing by 31% over the last f... Read More

How Can AI Help Marketers Solve Customer Insight Challenges?

  • June 02, 2017

A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It is time to make the change towards optimizing promotional strategies with better customer insights. Join Forrester’s Senior ... Read More

The Misalignment of Loyalty

  • May 23, 2017

Loyalty is broadly misunderstood today. Most brands think of it as a compromise - a little haircut on their margin in exchange for a way to identify the customer. But then what? Once we can identify a customer, we enroll them in a one-size-fits-all program. We’ve lost the customer in the qu... Read More

ROI by Design: How to Create Meaningful Value from CX

  • April 27, 2017

CX ROI doesn't happen by accident. Brennan Wilkie, a veteran of CX measurement and customer listening, shares essential elements in building and proving value in CX initiatives. Wilkie, InMoment's SVP of Customer Experience Strategy, discusses: · Mapping your value landsc... Read More

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