YEAR
Webinar Topic

The Battle for Love & Loyalty—Key Findings from the Loyalty Report 2017

  • June 22, 2017

Loyalty programs are one of the biggest drivers of brand choice, and these days, consumers are evaluating their program experience on elements far beyond just dividends and rewards. Even with companies continuing to invest more in loyalty, and new program enrollment growing by 31% over the last f... Read More

How Can AI Help Marketers Solve Customer Insight Challenges?

  • June 02, 2017

A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It is time to make the change towards optimizing promotional strategies with better customer insights. Join Forrester’s Senior ... Read More

The Misalignment of Loyalty

  • May 23, 2017

Loyalty is broadly misunderstood today. Most brands think of it as a compromise - a little haircut on their margin in exchange for a way to identify the customer. But then what? Once we can identify a customer, we enroll them in a one-size-fits-all program. We’ve lost the customer in the qu... Read More

ROI by Design: How to Create Meaningful Value from CX

  • April 27, 2017

CX ROI doesn't happen by accident. Brennan Wilkie, a veteran of CX measurement and customer listening, shares essential elements in building and proving value in CX initiatives. Wilkie, InMoment's SVP of Customer Experience Strategy, discusses: · Mapping your value landsc... Read More

The State of Customer Experience: Key Insights from Loyalty360's 2016 CX Landscape Report

  • April 06, 2017

Customer experience and customer loyalty, though certainly not new concepts, are undergoing a renaissance. Spurred by the promise of new technologies and the power of customer data, what’s old seems to be new again. Companies are looking to truly understand their customers and create more o... Read More

How to Drive Loyalty Through Interactive Digital Experiences

  • April 04, 2017

In an era of rampant ad blocking, brands need to find new and unique ways to deliver interactive experiences that people want to engage with. But all too many marketers have failed to evolve, and still rely on shouty, clickbait heavy, intrusive forms of digital advertising. In this webinar, we wi... Read More

Reward Strategy Best Practices for Your Loyalty Program

  • March 14, 2017

Offering the right mix of desirable rewards is an essential part of any loyalty program. This is especially true for credit card, travel and hospitality and wellness programs, which have broad bases of very diverse members. In this webinar, we will help you increase loyalty with reward strategy b... Read More

Agileloyalty—Get Rapid Ready for the New Loyalty

  • February 07, 2017

2017 is going to be a very different year, and if you’re not proactively evolving your loyalty program, you’re going to get disrupted. If you think you’re a leader in loyalty, are you really progressive enough? Today’s marketers are looking for that silver bullet and are s... Read More

The State of Loyalty in 2017 – An Exclusive Webinar with Snipp and Loyalty360

  • January 17, 2017

Presented on January 17 at 1PM EST Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMar... Read More

Using Mobile Wallet to Drive Loyalty and Action: Today’s Opportunity for Brands

  • December 14, 2016

Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding themselves of unnecessary cards and taking advantage of ad... Read More

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