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To register for the live webinar on September 25, click here
The Maritz Motivation | Wise Marketer 2019 Loyalty Landscape Study has provided plenty of critical insight into consumer behavior, but perhaps none more vital than the revelation that 70% of all consumer loyalty is constantly in play.
70% of the market…including your own customers…are ready to defect. We call them “The Ephemerals”.
The key to retaining your customers (and stealing your competitors) starts with a better understanding of who your Unshakeables and Ephemerals are, what motivates them, and how to meet their very different needs.
Join our webinar to find out more about these unique consumer segments including:
• Who are they? (always a good place to start!)
• How does general consumer behavior differ between the two?
• Do they interact with Loyalty Programs differently? (spoiler alert: they do.)
• How the conversation shifts when brands are injected into the conversation.
Speakers: JR Slubowski, Sr. Marketing Strategy Director, Maritz Motivation
Evan Snively, Loyalty Strategist, Maritz Motivation
Moderator: Mark Johnson, CEO, Loyalty360