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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.
As consumer preferences, behavior, and purchase patterns continue to evolve, the competition for share of customers’ attention, dollars, and wallets has never been as fierce. Brands understand that data is critical when it comes to meeting and exceeding customer expectations and standing ou... Read More
Points. Rewards. Experiences. Tiers. Benefits. These are some of the ways brands engage their customers through their loyalty programs in hopes that they will keep customers engaged, and ultimately generate customer loyalty. But the biggest question we should be asking ourselves is: how is my loy... Read More
CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and... Read More
Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers. To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the indu... Read More
Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the... Read More
Key Takeaways: +35%: The rise in customer desire for more exclusive access to services from brands. -8%: The drop in desire for discounts on products or services. +33%: The increase from consumers asking for more personalized offers and services from brands. Even in a pandemic, consumers ar... Read More
Do you like getting hit with "buy now" messages all the time? Well, guess what, neither do your customers! But everyone loves a quiz and tapping into that love and applying it to your marketing strategy can increase engagement, leads, first party data and LTV. Pl... Read More
Powering new customer acquisition and growing the business by more than 350% With the pandemic impacting so many aspects of life, home delivery of alcohol beverages has become an extremely hot market. This prompted, Drizly, the largest online marketplace for alcohol in North America, t... Read More
How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape? The answer: by implementing a data-led, customer-centric strategy, you’ll find actionable insights using the customer and loyalt... Read More
Two-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today takes more than a traditional program can provide. So, how can you increase revenue no... Read More
December 02,2022
November 21,2022
November 15,2022