YEAR
Webinar Topic

The Top 5 Loyalty Program Metrics You Should Be Tracking

  • July 28, 2021

Points. Rewards. Experiences. Tiers. Benefits. These are some of the ways brands engage their customers through their loyalty programs in hopes that they will keep customers engaged, and ultimately generate customer loyalty. But the biggest question we should be asking ourselves is: how is my loy... Read More

Consumer Data on the State of CPG Loyalty Programs

  • May 26, 2021

CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and... Read More

Perspectives from Leaders in Customer Loyalty: What Does Emotional Loyalty Mean to Your Brand?

  • May 13, 2021

Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers.   To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the indu... Read More

Perspectives from Leaders in Customer Loyalty: How Has Customer Experience Evolved?

  • April 21, 2021

Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers    To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the... Read More

Growing Customer Engagement in 2021, A Global Report on Consumer Attitudes

  • March 17, 2021

Key Takeaways: +35%: The rise in customer desire for more exclusive access to services from brands. -8%: The drop in desire for discounts on products or services. +33%: The increase from consumers asking for more personalized offers and services from brands. Even in a pandemic, consumers ar... Read More

Quiz Commerce: 3 Simple Ways to Drive Big Results

  • March 09, 2021

Do you like getting hit with "buy now" messages all the time?  Well, guess what, neither do your customers! But everyone loves a quiz and tapping into that love and applying it to your marketing strategy can increase engagement, leads, first party data and LTV.    Pl... Read More

How Drizly’s Online Alcohol Marketplace is Delivering Seamless Customer Experiences | Scaling Digital with a Focus on Consumer Trust & Loyalty Fraud

  • February 24, 2021

Powering new customer acquisition and growing the business by more than 350%   With the pandemic impacting so many aspects of life, home delivery of alcohol beverages has become an extremely hot market. This prompted, Drizly, the largest online marketplace for alcohol in North America, t... Read More

The 3 Steps to Future-Proof Your Customer Loyalty Strategy

  • August 27, 2020

    How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape? The answer: by implementing a data-led, customer-centric strategy, you’ll find actionable insights using the customer and loyalt... Read More

Data Study: The Rise of Premium Loyalty – What Do Your Customers Expect in 2020?

  • July 16, 2020

Two-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today takes more than a traditional program can provide.   So, how can you increase revenue no... Read More

Why You Need Connection Marketing: Elevating Brand Sentiment Today and Beyond

  • May 14, 2020

There is no question consumers are spending more time than ever before with digital channels. In this new world of social distancing, we see an explosion of imagination as society uses technology to lessen the sting of our physical separation and offer a sense of belonging. We’re also seein... Read More

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