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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.
The future of loyalty isn’t about points, miles, and sales—it’s much bigger than that. It’s about creating brand advocates and inviting them to feel a part of something greater. It’s about inspiring people, involving them, and rewarding them. And it’s about mak... Read More
Sarah Pannacciulli, Senior Director CRM Strategy and Enablement at Wyndham Hotels & Resorts takes us on the hotel group’s personalization journey across their 22 global brands with hundreds of millions of customers and Wyndham Rewards members. She’ll highlight the hotelier’s... Read More
Many brands struggled during the COVID-19 pandemic and economic shutdown that came from it.
Between safety concerns and logistical nightmares, the 2020 holiday shopping season was a real challenge – something we’ve never seen before and could not have predicted.
But there are strong... Read More
As consumer preferences, behavior, and purchase patterns continue to evolve, the competition for share of customers’ attention, dollars, and wallets has never been as fierce. Brands understand that data is critical when it comes to meeting and exceeding customer expectations and standing ou... Read More
Points. Rewards. Experiences. Tiers. Benefits. These are some of the ways brands engage their customers through their loyalty programs in hopes that they will keep customers engaged, and ultimately generate customer loyalty. But the biggest question we should be asking ourselves is: how is my loy... Read More
CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and... Read More
Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers.
To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the indu... Read More
Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers
To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the... Read More
+35%: The rise in customer desire for more exclusive access to services from brands.
-8%: The drop in desire for discounts on products or services.
+33%: The increase from consumers asking for more personalized offers and services from brands.
Even in a pandemic, consumers ar... Read More
Do you like getting hit with "buy now" messages all the time? Well, guess what, neither do your customers! But everyone loves a quiz and tapping into that love and applying it to your marketing strategy can increase engagement, leads, first party data and LTV.
Pl... Read More