Webinar Topic

Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences

  • December 09, 2014

Webinar: Customer Experience/B2B/Customer LoyaltyTo be presented on December 9, 2014 at 1 PM ESTJourney mapping is an interactive approach to discover what customers truly want – the critical moments of truth – that drive business success and customer loyalty. Using multiple points of... Read More

Stuck in a Cycle of Endless Discounting? Five Approaches to Brand Loyalty

  • December 04, 2014

 Webinar: CEM / Loyalty and Rewards Programspresented on December 4, 2014 1:00 PM ESTIs your approach to customer engagement overly reliant on price discounts? Is your investment in promotions truly driving an incremental positive return for your business? Do you aspire to eng... Read More

Analytics Differentiates Leading Customer Loyalty Programs

  • December 02, 2014

Webinar: Data Analytics/Loyalty Programspresented on December 2, 2014 1:00 PM EST Customer loyalty programs provide companies with a formal, structured way to earn and retain business. But how much loyalty are they creating versus simply conditioning customers to wait for discounts? The pres... Read More

A Dynamic View of Customer Loyalty and Satisfaction

  • November 18, 2014

Webinar: Customer Service / SatisfactionPresented on November 18, 2014 1:00 PM ESTOne of the challenges faced by companies today is bridging the gap between creating a satisfied customer and a loyal customer. A satisfied customer is not always a loyal customer in today’s hypercompetiti... Read More

Harnessing Data: Driving Customer Engagement with Rebate Programs

  • October 28, 2014

Webinar: Data Analytics / Customer EngagementPresented on October 28, 2014 at 1:00 PM EDT According to a recent Nielsen study, 76 percent of brands feel improving promotion effectiveness is their biggest challenge moving into 2015.Data collection and analysis has become increasingly critical... Read More

Text Analytics 101: Watch Your Language

  • October 23, 2014

Webinar: Data Analytics / CEM  Presented on October 23, 2014 at 1:00 PM EDT  Words possess the power to lift you up—and break you down. Especially the words of your customers. Regardless of sentiment, they relay an important message about your brand. Companies equipped t... Read More

Six Best Practices To Translate Your Customer Experience Vision Into Powerful Front-line Behaviors

  • October 21, 2014

Presented on October 21, 2014 at 1 PM EDT What do great brands like L.L. Bean, Apple, and Ritz-Carlton have in common?They understand that the most powerful customer experience asset they own are their people. When they are engaged, enabled and energized, they are the brand in action –... Read More

So you want to get personal?

  • October 07, 2014

Topic: CEMTo be presented on October 7, 2014 at 1pm EDTIt is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us today is what exactly is a great customer experience an... Read More

Is There a Gap in Your Marketing Foundation Technology?

  • October 02, 2014

Webinar: CEM / Customer EngagementTo be presented on October 2, 2014 at 1 PM EDTMany marketers have seen the vision for customer engagement.  They understand the need to provide cross-channel customer engagement throughout the customer’s journey.  They understand it and want it.&n... Read More

Best Practices for Reaching the Connected Traveler

  • September 30, 2014

Webinar: CEM / Customer SatisfactionPresented on September 30, 2014 at 1 PM EDTToday’s connected consumer is turning to digital devices seeking solutions to travel challenges that used to be the primary domain of customer service staff.  Whether dreaming about travel destinations,... Read More

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