Webinar Topic

Paid Loyalty: How to Know Whether it’s Right for Your Brand

  • July 27, 2022

With brands looking to stand out from the crowd and differentiate their customer loyalty efforts, interest surrounding paid, premium, and subscription loyalty programs has become more prevalent.  Many brands see paid loyalty as a solution to cash flow pressures in a post-pandemic economy, or... Read More

How to Boost Loyalty Program Engagement with Promotion Overlays

  • July 20, 2022

Acquiring new loyalty program members is a challenge for any brand – But what happens after your customers join? Getting them to join is only half the battle. Getting them to participate in meaningful ways brings a completely new set of hurdles. So, what can you do to boost engagement with... Read More

Emotional Loyalty: Moving Customers Beyond the Transaction

  • May 24, 2022

Do you only think of points and coupons when you hear the words loyalty program? If so, you’re missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know. Join Brierley, in conversation with Bal Harbour Shops, Thriftbooks, and Europe... Read More

Level Up Your Loyalty Efforts with Dynamic Segmentation and KPIs

  • May 10, 2022

Member activity in loyalty programs is among the most actionable data a brand can capture, and through dynamic segmentation, we can engage targeted groups in real-time. But how do you connect these real-time behaviors to the tools you are using to engage customers? And how do you measure impact ... Read More

The Evolving Loyalty Landscape

  • March 02, 2022

In today’s market, increased competition and heightened consumer expectations mean companies must deliver more to earn and build loyalty. In this webinar, learn about our research into 115+ consumer loyalty programs and the specific loyalty drivers programs need to be investing in today. K... Read More

Gamify Loyalty Offers to Deepen Consumer Relationships and Drive More Sales

  • February 16, 2022

As marketers look to deepen the relationship between their brand and consumers in the digital world, typical offerings like mass discounts are not effectively creating an emotional connection that keeps customers loyal. Enter multi-step offers, a new and innovative way to gamify the customer exp... Read More

Total Loyalty: The Future of Loyalty is More Human and Creative Than Ever

  • December 15, 2021

The future of loyalty isn’t about points, miles, and sales—it’s much bigger than that. It’s about creating brand advocates and inviting them to feel a part of something greater. It’s about inspiring people, involving them, and rewarding them. And it’s about mak... Read More

A Data Journey: How Wyndham Hotels & Resorts is Delivering Personalization on a Global Scale

  • November 10, 2021

Sarah Pannacciulli, Senior Director CRM Strategy and Enablement at Wyndham Hotels & Resorts takes us on the hotel group’s personalization journey across their 22 global brands with hundreds of millions of customers and Wyndham Rewards members. She’ll highlight the hotelier’s... Read More

How Loyalty Programs Will Impact 2021 Holiday Shopping

  • November 08, 2021

Many brands struggled during the COVID-19 pandemic and economic shutdown that came from it. Between safety concerns and logistical nightmares, the 2020 holiday shopping season was a real challenge – something we’ve never seen before and could not have predicted. But there are strong... Read More

Three Ways Brands Can Use Data to Drive Customer Lifetime Value, Engagement, and Incremental Business Outcomes

  • October 06, 2021

As consumer preferences, behavior, and purchase patterns continue to evolve, the competition for share of customers’ attention, dollars, and wallets has never been as fierce. Brands understand that data is critical when it comes to meeting and exceeding customer expectations and standing ou... Read More

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