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Emotional Loyalty: Moving Customers Beyond the Transaction

  • May 24, 2022

Webinar: May 24, 2022 @ 1pm ET | RSVP Here Do you only think of points and coupons when you hear the words loyalty program? If so, you’re missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know. Join Brierley, in conversation wit... Read More

Level Up Your Loyalty Efforts with Dynamic Segmentation and KPIs

  • May 10, 2022

Webinar: May 10, 2022 @ 1pm ET | RSVP Here Member activity in loyalty programs is among the most actionable data a brand can capture, and through dynamic segmentation, we can engage targeted groups in real-time. But how do you connect these real-time behaviors to the tools you are using to enga... Read More

The Evolving Loyalty Landscape

  • March 02, 2022

In today’s market, increased competition and heightened consumer expectations mean companies must deliver more to earn and build loyalty. In this webinar, learn about our research into 115+ consumer loyalty programs and the specific loyalty drivers programs need to be investing in today. K... Read More

Gamify Loyalty Offers to Deepen Consumer Relationships and Drive More Sales

  • February 16, 2022

As marketers look to deepen the relationship between their brand and consumers in the digital world, typical offerings like mass discounts are not effectively creating an emotional connection that keeps customers loyal. Enter multi-step offers, a new and innovative way to gamify the customer exp... Read More

Total Loyalty: The Future of Loyalty is More Human and Creative Than Ever

  • December 15, 2021

The future of loyalty isn’t about points, miles, and sales—it’s much bigger than that. It’s about creating brand advocates and inviting them to feel a part of something greater. It’s about inspiring people, involving them, and rewarding them. And it’s about mak... Read More

A Data Journey: How Wyndham Hotels & Resorts is Delivering Personalization on a Global Scale

  • November 10, 2021

Sarah Pannacciulli, Senior Director CRM Strategy and Enablement at Wyndham Hotels & Resorts takes us on the hotel group’s personalization journey across their 22 global brands with hundreds of millions of customers and Wyndham Rewards members. She’ll highlight the hotelier’s... Read More

How Loyalty Programs Will Impact 2021 Holiday Shopping

  • November 08, 2021

Many brands struggled during the COVID-19 pandemic and economic shutdown that came from it. Between safety concerns and logistical nightmares, the 2020 holiday shopping season was a real challenge – something we’ve never seen before and could not have predicted. But there are strong... Read More

Three Ways Brands Can Use Data to Drive Customer Lifetime Value, Engagement, and Incremental Business Outcomes

  • October 06, 2021

As consumer preferences, behavior, and purchase patterns continue to evolve, the competition for share of customers’ attention, dollars, and wallets has never been as fierce. Brands understand that data is critical when it comes to meeting and exceeding customer expectations and standing ou... Read More

The Top 5 Loyalty Program Metrics You Should Be Tracking

  • July 28, 2021

Points. Rewards. Experiences. Tiers. Benefits. These are some of the ways brands engage their customers through their loyalty programs in hopes that they will keep customers engaged, and ultimately generate customer loyalty. But the biggest question we should be asking ourselves is: how is my loy... Read More

Consumer Data on the State of CPG Loyalty Programs

  • May 26, 2021

CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and... Read More

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