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A Data Journey: How Wyndham Hotels & Resorts is Delivering Personalization on a Global Scale

  • November 10, 2021

Sarah Pannacciulli, Senior Director CRM Strategy and Enablement at Wyndham Hotels & Resorts takes us on the hotel group’s personalization journey across their 22 global brands with hundreds of millions of customers and Wyndham Rewards members. She’ll highlight the hotelier’s... Read More

How Loyalty Programs Will Impact 2021 Holiday Shopping

  • November 08, 2021

Many brands struggled during the COVID-19 pandemic and economic shutdown that came from it. Between safety concerns and logistical nightmares, the 2020 holiday shopping season was a real challenge – something we’ve never seen before and could not have predicted. But there are strong... Read More

Three Ways Brands Can Use Data to Drive Customer Lifetime Value, Engagement, and Incremental Business Outcomes

  • October 06, 2021

As consumer preferences, behavior, and purchase patterns continue to evolve, the competition for share of customers’ attention, dollars, and wallets has never been as fierce. Brands understand that data is critical when it comes to meeting and exceeding customer expectations and standing ou... Read More

The Top 5 Loyalty Program Metrics You Should Be Tracking

  • July 28, 2021

Points. Rewards. Experiences. Tiers. Benefits. These are some of the ways brands engage their customers through their loyalty programs in hopes that they will keep customers engaged, and ultimately generate customer loyalty. But the biggest question we should be asking ourselves is: how is my loy... Read More

Consumer Data on the State of CPG Loyalty Programs

  • May 26, 2021

CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and... Read More

Perspectives from Leaders in Customer Loyalty: What Does Emotional Loyalty Mean to Your Brand?

  • May 13, 2021

Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers. To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the industry&rsquo... Read More

Perspectives from Leaders in Customer Loyalty: How Has Customer Experience Evolved?

  • April 21, 2021

Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers  To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the industry&... Read More

Growing Customer Engagement in 2021, A Global Report on Consumer Attitudes

  • March 17, 2021

Live Webinar: March 17, 2021 at 1pm ET   Cheetah Digital will be revealing findings from an original, global research project while offering up data-driven advice on how to grow your customer engagement strategies for 2021. Learn what 5,000 consumers shared with regards to their needs and... Read More

Quiz Commerce: 3 Simple Ways to Drive Big Results

  • March 09, 2021

Do you like getting hit with "buy now" messages all the time?  Well, guess what, neither do your customers! But everyone loves a quiz and tapping into that love and applying it to your marketing strategy can increase engagement, leads, first party data and LTV.    Please... Read More

How Drizly’s Online Alcohol Marketplace is Delivering Seamless Customer Experiences | Scaling Digital with a Focus on Consumer Trust & Loyalty Fraud

  • February 24, 2021

Powering new customer acquisition and growing the business by more than 350% With the pandemic impacting so many aspects of life, home delivery of alcohol beverages has become an extremely hot market. This prompted, Drizly, the largest online marketplace for alcohol in North America, to quickly ... Read More

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