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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.
In light of the deprecation of third-party cookies, brands are facing a shift in how they gather and use customer data. This evolution requires a strategic focus on alternative data sources to maintain data-driven approaches while upholding privacy. First-party data, which is collected directly f... Read More
Is loyalty only an outcome — or is loyalty a powerful enabler? Loyalty marketing is a mainstream strategy for modern brands, but it’s both widely overused and widely undelivered. You CAN stand out from the pack by accessing and unleashing your loyalty initiative’s full untapped ... Read More
For brands, relevancy is the only currency that matters—but what does relevancy look like in today’s changing world? The key to reaching contemporary consumers is through the creation of exceptional experiences.
In this webinar, we’ll explore innovative examples of organization... Read More
In today's uncertain economic climate, investing in customer loyalty is crucial for brands to retain their existing customers while navigating challenges such as inflation, supply chain disruptions, and staffing shortages. As a brand, are you wondering how you can bring more value to your cus... Read More
Loyalty program participation among consumers is on the rise, with as much as an 8% lift since 2022. But what will brands need to offer to attract and retain customers in 2023? The 2023 Consumer Trends Index polled over 10,000 global consumers to learn exactly that.
In this webinar, Tim Glomb, V... Read More
Gift cards are a tried-and-true offering for brands. They can play a powerful part in marketing efforts as a unique currency with the ability to build brand awareness, increase spend, capture customer insights, and reward loyalty. However, most are not realizing the full potential of their gift c... Read More
A digitally native generation with the world available at its fingertips, Gen Z presents new challenges for marketers. Gen Zers’ unique sense of self and motivations are redefining consumerism. They’re consciously setting higher expectations for brands with their values-first mindset,... Read More
In today’s digital-first world, consumers demand seamless experiences from brands, and that starts with the brand’s loyalty platform. The average consumer belongs to 14 different loyalty programs, and they have come to expect four fundamental qualities in the programs with which they ... Read More
With brands looking to stand out from the crowd and differentiate their customer loyalty efforts, interest surrounding paid, premium, and subscription loyalty programs has become more prevalent. Many brands see paid loyalty as a solution to cash flow pressures in a post-pandemic economy, or... Read More
Acquiring new loyalty program members is a challenge for any brand – But what happens after your customers join?
Getting them to join is only half the battle. Getting them to participate in meaningful ways brings a completely new set of hurdles. So, what can you do to boost engagement with... Read More