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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.
Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that customer analytics is not only a ... Read More
Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.
Bond combines tradition with technology, making it easy for businesses to send beautiful, tho... Read More
Recording Available Below:Definitions are never static concepts; they are fluid and dynamic and definitions will change based on a variety of subjective vantage points, particular perspectives, and prevailing ideologies. Even though definitions evolve, we can still understand a contemporary conte... Read More
Few technologies have changed the nature of human interaction and mass communication as quickly as social media. When combined with the ubiquitous adoption of digital mobile devices, and the escalating capabilities that such technologies possess, social media represents an extremely powerful forc... Read More
Loyalty programs are one of the biggest drivers of brand choice, and these days, consumers are evaluating their program experience on elements far beyond just dividends and rewards. Even with companies continuing to invest more in loyalty, and new program enrollment growing by 31% over the last f... Read More
A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It is time to make the change towards optimizing promotional strategies with better customer insights. Join Forrester’s Senior ... Read More
Loyalty is broadly misunderstood today. Most brands think of it as a compromise - a little haircut on their margin in exchange for a way to identify the customer. But then what? Once we can identify a customer, we enroll them in a one-size-fits-all program. We’ve lost the customer in the qu... Read More
CX ROI doesn't happen by accident. Brennan Wilkie, a veteran of CX measurement and customer listening, shares essential elements in building and proving value in CX initiatives. Wilkie, InMoment's SVP of Customer Experience Strategy, discusses: · Mapping your value landsc... Read More
Customer experience and customer loyalty, though certainly not new concepts, are undergoing a renaissance. Spurred by the promise of new technologies and the power of customer data, what’s old seems to be new again. Companies are looking to truly understand their customers and create more o... Read More
In an era of rampant ad blocking, brands need to find new and unique ways to deliver interactive experiences that people want to engage with. But all too many marketers have failed to evolve, and still rely on shouty, clickbait heavy, intrusive forms of digital advertising. In this webinar, we wi... Read More