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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.
Recording below:Marketing professionals have long known the power of video to capture an audience. With recent advances in technology, loyalty marketers are quickly adapting their video strategies to boost engagement through interactivity.In this session, interactive video expert Kyle Morton will... Read More
In the last few decades, especially the last 15 years, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and social... Read More
Recording Below!Everyone from the United Nations to Twitter uses it to get their ideas across, so you know it has to be good. The term Whiteboard Video describes the recording of any creative story being drawn on a whiteboard. This unique medium has been scientifically proven to communicate ideas... Read More
Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that customer analytics is not only a ... Read More
Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.
Bond combines tradition with technology, making it easy for businesses to send beautiful, tho... Read More
Recording Available Below:Definitions are never static concepts; they are fluid and dynamic and definitions will change based on a variety of subjective vantage points, particular perspectives, and prevailing ideologies. Even though definitions evolve, we can still understand a contemporary conte... Read More
Few technologies have changed the nature of human interaction and mass communication as quickly as social media. When combined with the ubiquitous adoption of digital mobile devices, and the escalating capabilities that such technologies possess, social media represents an extremely powerful forc... Read More
Loyalty programs are one of the biggest drivers of brand choice, and these days, consumers are evaluating their program experience on elements far beyond just dividends and rewards. Even with companies continuing to invest more in loyalty, and new program enrollment growing by 31% over the last f... Read More
A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It is time to make the change towards optimizing promotional strategies with better customer insights. Join Forrester’s Senior ... Read More
Loyalty is broadly misunderstood today. Most brands think of it as a compromise - a little haircut on their margin in exchange for a way to identify the customer. But then what? Once we can identify a customer, we enroll them in a one-size-fits-all program. We’ve lost the customer in the qu... Read More