Webinar to be presented on July 16th at 1PM ET || Register Here 

Join Loyalty360 as we dive into the topic of "the biggest challenge you face as a senior marketer" in our next Loyalty360 Executive Perspectives Webinar.

During the webinar, responses collected from leading brands in the customer loyalty space, as detailed in Loyalty360's Executive Perspectives Report, will be shared. All attendees will receive a copy of the report following the webinar, as well as a recording of the webinar that will be available for a limited time.

Webinar to be presented on July 16th at 1PM ET || Register Here 


Mark Johnson, CEO & CMO, Loyalty360

As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).

Following, Mark was Vice President of Product Development at Stored Value Systems. Through efforts, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty. He was also responsible for the recommendation to acquire the assets of DataMark Technologies and their loyalty processing clients. At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources.