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Executive Perspectives: Employee Engagement & Customer Loyalty

  • February 15, 2018

Webinar Recording Below!An engaged employee is among the most valuable resources a brand can have. More than simply completely tasks effectively, engaged team members become brand advocates, serving as a link between the brand and its customers. How, then, do companies approach this challenge of ... Read More

Executive Perspectives: Finding the Right Level of Sophistication for Customer Loyalty and CX Initiatives

  • January 22, 2018

Webinar recording below!The question of technological sophistication is one that every marketer must face sooner or later. The question itself, however, isn’t whether or not the given brand has the most sophisticated technology on the market; for many companies, this simply isn’t feas... Read More

The Loyalty IQ Challenge: Five Lessons for Loyalty Pros

  • November 13, 2017

Recording Below!In this webinar, you’ll discover five insights that have surprised even the savviest loyalty program managers. As you prepare for 2018, these learnings may just change the way you manage your program and enhance your program’s results. The learnings come from real dat... Read More

To Pilot or Not to Pilot? That is the Question.

  • October 31, 2017

We continue to witness a proliferation of new and renovated Loyalty Programs entering the marketplace. Brands are seeking expeditious ways to secure confidence that these are the right types of Programs that will ignite greater Customer engagement given the significant investments behind these de... Read More

Supercharge Your Videos With Interactivity

  • October 19, 2017

Recording below:Marketing professionals have long known the power of video to capture an audience. With recent advances in technology, loyalty marketers are quickly adapting their video strategies to boost engagement through interactivity.In this session, interactive video expert Kyle Morton will... Read More

CMO Challenge Report: Aligning Customer Loyalty with Brand Identity

  • October 03, 2017

Recording Below: In the last few decades, especially the last 15 years, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and social... Read More

Producing the Best Whiteboard Video for Your Company

  • September 26, 2017

Recording Below!Everyone from the United Nations to Twitter uses it to get their ideas across, so you know it has to be good. The term Whiteboard Video describes the recording of any creative story being drawn on a whiteboard. This unique medium has been scientifically proven to communicate ideas... Read More

CMO Challenge Report: The Challenge of Data, Analytics, and Creating Insight (Part 2)

  • September 19, 2017

Recording below! Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that customer analytics is not only a ... Read More

Delivered: How Bond’s Handwritten Notes Drive Customer Loyalty

  • September 12, 2017

Recording below: Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.  Bond combines tradition with technology, making it easy for businesses to send beautiful, tho... Read More

CMO Challenge Report: The Defining Characteristics of Contemporary Customer Loyalty

  • August 29, 2017

Recording Available Below:Definitions are never static concepts; they are fluid and dynamic and definitions will change based on a variety of subjective vantage points, particular perspectives, and prevailing ideologies. Even though definitions evolve, we can still understand a contemporary conte... Read More

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