Loyalty360 Member Profile

Baseball’s annual Opening Day, for many fans, is a day of hope; anything can happen, and every team has a chance at bringing home a coveted World Series win. Some teams, however, have picked up a big win before their season has even started,...Read More

Staying true to its customer loyalty strategies, Sonic has seen its same-store sales continue to rise in recent years. During the company’s second-quarter earnings conference call, Sonic CEO Clifford Hudson talked about that point. &ldquo...Read More

Sage Software officials wanted to refine their customer feedback gathering system to better serve customers. They wanted to focus on leveraging customer insights to elevate the overall customer experience. Enter customer experience management...Read More

Engaging customers with new and exciting destinations aboard new and luxurious ships is a major part of attaining brand loyalty at Carnival Cruise Line. Part of that demand creation is the excitement around the much anticipated delivery of...Read More

Extended Stay America, the U.S.’s largest owner operated hotel chain, recently announced that its loyalty program, Extended Perks, has enrolled its one-millionth member within a year of launching in 2015. The program started last spring and...Read More

Sprint has made great strides in recent years in the area of customer acquisition. Now, Sprint officials hope to land some more new customers by leveraging a unique offer that involves the incredibly successful Amazon Prime loyalty program...Read More

Besides customer experience, innovation is a massive buzzword in loyalty marketing these days. For Lululemon Athletica, innovation is a top priority that plays a starring role in its ongoing quest for brand loyalty. Lululemon Athletica CEO...Read More

Mobile customer engagement is huge these days and, according to a new Vibes study, consumers expect service-based communications from companies. Whether it’s an alert that their payment has been processed or their order has shipped, these...Read More

As any marketer will tell you, listening to customers is much easier than understanding them. As brands continue to find ways to engage consumers and drive profits, misconceptions have begun to cloud the bigger picture of customer loyalty programs...Read More

Growing sandwich chain Which Wich Superior Sandwiches received praise for its loyalty program on Wednesday, earning a Paytronix Systems Loyaltee Award for “Best Loyalty Launch.” The chain launched Vibe Club Rewards in late 2015 across...Read More