Loyalty360 Member Profile

Keeping things simple isn’t always the easiest track to take for a loyalty marketer. But, for Darden Restaurants−which owns several casual dining restaurant chains including: Olive Garden, LongHorn Steakhouse, ...Read More

Loyalty marketers want to know every specific step along the customer journey so they can better impact the process in a positive way that instills brand loyalty. Identifying real-life influencers at all stages of the customer journey can boost a...Read More

Top beauty brand Lancôme is taking its digital customer experience to a new high through a partnership with Edgecase Product Intelligence Platform. In a consumer landscape that demands immediacy, online storefronts are tasked with giving customers...Read More

T-Mobile prides itself on being the Un-carrier and the associated customer-centric strategy that moniker embodies. Neville Ray, T-Mobile’s Chief Technology Officer, talked about the company’s next move to further enhance the customer...Read More

Customer experience, if it becomes a sustainable and memorable one, is viewed as a pivotal differentiator for loyalty marketers. Just ask Dave & Buster’s. Dave & Buster’s CEO Steve King noted that 2015 was a record-setting...Read More

Brand loyalty for West Coast flyers may be in for a shift with Monday’s major announcement that Alaska Air Group is acquiring Virgin America for $57 cash per share. The merger has a total value of about $4 billion, underlining the...Read More

Email communication is still one of the best ways for brands to promote customer engagement. But, sometimes brands need to use certain standards in this key customer loyalty process. Customer Communications Group, a full-service loyalty and...Read More

Customer loyalty solutions provider Thanx took another big step forward on Tuesday with the launch of the Thanx Branded App. The app allows businesses to incorporate a full-fledged mobile loyalty app at a steep discount compared to the process of...Read More

Starwood Hotels and Resorts CEO Thomas B. Mangas pointed to “the most powerful loyalty program in the travel industry” in a letter to Starwood employees on March 31 amid furious discussions about a possible acquisition by Anbang...Read More

Starting this month, Walmart Credit Card and Walmart MoneyCard holders will have a new tool to help them keep more money in their pockets. And, it will enhance the customer loyalty value proposition at the same time. The new, simplified rewards...Read More