Staying true to its customer loyalty strategies, Sonic has seen its same-store sales continue to rise in recent years.
During the company’s second-quarter earnings conference call, Sonic CEO Clifford Hudson talked about that point.
“The key initiatives that we have in place continue to fuel that multi-layer growth strategy and utilizing a number of elements, including advertising creative product news to drive the business across product categories in day parts, and we think this is one of many things as a unique advantage....