Loyalty360 Member Profile

Measuring customer loyalty is not an exact science, but officials at California Pizza Kitchen are committed to teaching that class. Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, shared with...Read More

Since it launched in June 2014, the San Francisco 49ers loyalty program−Faithful 49 presented by Esurance−has achieved sparkling fan engagement. But, now the 49ers want to extend rewards from the program to allow more members to...Read More

Changing seasons can be a steep challenge for restaurant traffic, with business slowing to a crawl during off months. This issue was especially prevalent at Grotto Pizza, a casual pizza diner that has been serving the East Coast with pizza and...Read More

During a fireside chat at Tuesday’s Bank of America 2016 Consumer & Retail Conference, Walmart EVP/CFO Brett Biggs spoke about the company’s customer engagement momentum seen through its fiscal fourth-quarter results. For Biggs...Read More

For Shannon Greene, interim CEO and Chief Financial Officer for Tandy Leather Factory, 2015 produced a mixed bag of fiscal results. But, Greene believes 2016 will place the company back where it wants to be and a key element will be renewed...Read More

Marketing research firm SSI continued to bolster its B2B inSSItes portfolio on Monday, announcing a partnership with AccorHotels, the world’s leading hotel operator. In return for providing customer insight via Club Opinions, free from SSI...Read More

Kohl’s wants to continue its momentum from 2015 and this week announced the re-launch of the billion-dollar private brand, Sonoma Goods For Life™, which is designed to offer a casual and easy lifestyle experience across all...Read More

Customer engagement takes many forms, depending on the industry in question. For retailers and grocery stores, customers are actively looking to engage with the brand on positive terms, creating an ideal environment for connecting with the...Read More

After a difficult first half of 2015, followed by a resurgent second half, 2016 has executives at McDonald’s brimming with confidence as they eye a new loyalty program to via its smartphone app by the start of next year. According to...Read More

Raising the level of customer engagement is an ongoing quest for any loyalty marketer. For Rachel Silva, Assistant Vice President of Marketing for Pep Boys, effective customer engagement has always been at the heart of the company’s daily...Read More