Loyalty360 Member Profile

Creating practical customer engagement habits that benefit both business owners and their employees usually helps lead to long-term brand loyalty. Pamela Herrmann and Patty Dominguez cofounded CREATE Buzz (www.createbuzznow.com), an online...Read More

Forging deeper emotional connections to customers is a strategic imperative at New York & Company. But, understanding how a customer experiences the brand via all channels presents an opportunity for the company to gain even deeper and...Read More

Competition in the airline industry has prompted American Airlines to accelerate and focus on superb customer experiences. Loyalty360 caught up with Fern Fernandez, Vice President of Global Marketing at American Airlines, and talked about what...Read More

Williams-Sonoma CEO Laura Alber is confident about her company and its ability to grow substantially, while attracting more customers and drawing more brand loyalty. During the company’s March 16 fourth quarter earnings call, Alber...Read More

Staples has decided to take a new approach to customer engagement with its business-to-business (B2B) division. It rebranded its B2B division Staples Business Advantage. “With more than 20 years of experience serving and fulfilling the...Read More

Leading customer engagement solutions provider Thunderhead bolstered its technology offerings with the launch of the North American Partner Program. The program will allow Thunderhead partners to enhance their omnichannel customer engagement...Read More

When Children’s Place President and CEO Jane Elfers joined the company in 2010, technology upgrades were desperately needed to increase system efficiency and enhance customer engagement and the overall customer experience. During the...Read More

Officials of Audi of America have been working toward a particular customer service/customer engagement milestone. Now, that aspiration has come true. For the first time ever, Audi was named the top performer among all automotive brands, including...Read More

Blaze Pizza is diving into the mobile space, launching a new mobile app in conjunction with its new loyalty program. The company has already built a substantial following on Instagram, Facebook, and Twitter, and hopes to engage this fan base with...Read More

As brands work to keep up with a rapidly growing number of customer engagement channels, commerce solution platforms must also keep pace to provide these companies with the most cutting-edge tools. Cloud commerce leader Mozu is doing just that...Read More