Luke Russell

Job Title: Project Director

Company: AIMIA

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Articles with Luke Russell


Domino’s Pizza Celebrates the Madness and Encourages Digital Customer Engagement

  • March 15 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Domino’s has consistently been in the top echelon of pizza chains since the brand was relaunched several years ago, and the company is looking to continue that forward momentum with its newest promotion. The company is kicking its customer...Read More

Loyalty Program Gains Deeper Traction at Ulta Beauty

  • March 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Within the past two years, the ULTAmate Rewards loyalty program gas picked up steam as an invaluable asset for Ulta Beauty. During the company’s March 10 fourth-quarter earnings call, CEO Mary Dillon noted the loyalty program’s...Read More

Express Drives Customer Engagement Through 360-Degree Marketing Approach

  • March 14 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Express drives customer engagement through a dedicated marketing approach. “We adopted a 360-degree approach to marketing and focused on many new branding activities to drive engagement with our customers,” Express CEO David Kornberg...Read More

ERP Software Propels Key Brand Loyalty Metrics at Dollar General

  • March 14 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Dollar General enjoyed a highly successful 2015, sparked by enterprise resource planning software for its supply chain. Dollar General CEO Todd Vasos said during the company’s March 10 fourth-quarter conference call that the ERP software is...Read More

Health Care Providers Struggling to Meet Customer Experience Expectations

  • March 14 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Health care providers have a laundry of concerns on their plate. From government regulations to the shifting landscape of consolidation, organizations are under pressure to juggle these issues while continuing to provide top-notch care and build...Read More

MassMutual Honored for Innovation, Customer Experience

  • March 14 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Today, there is significant discussion around the subject of disruptor and challenger brands that, by leveraging cutting edge innovation and out-of-the-box thinking, become the envy of marketers everywhere. MassMutual has been honored for its...Read More

Verint Evolves Customer Engagement Strategy with Acquisition of Contact Solutions

  • March 11 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last month Verint announced its acquisition of leading voice and mobility customer self-service software provider Contact Solutions. The acquisition extends Verint’s customer engagement optimization portfolio, and continues its strategic...Read More

Xerox Enhances New Jersey E-ZPass System Customer Experience

  • March 11 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Xerox plans to enhance the customer experience for patrons that use the New Jersey E-ZPass Group. The New Jersey E-ZPass Group recently awarded Xerox an eight-year contract to enhance its E-ZPass® System customer support. Xerox...Read More

Hilton Uses Digital Concierge to Revolutionize Customer Experience

  • March 11 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

As artificial intelligence grows in power by leaps and bounds, the challenge now is for companies to find ways to best leverage the advances to enrich customer experience. Officials at Hilton Worldwide believe they’ve answered that question...Read More

Content Marketing Tips for Building Customer Engagement

  • March 11 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

You’ve probably heard the saying by now: Content is king. But when creating a content marketing strategy, too many companies are unsure of where to begin and fail to gain traction from the start. Marketing agency Customer Communications...Read More

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