Mobile customer engagement is huge these days and, according to a new Vibes study, consumers expect service-based communications from companies. Whether it’s an alert that their payment has been processed or their order has shipped, these functional notifications deliver tremendous value to consumers by keeping them updated on their various interactions with a business, the study noted.
Based on data from more than 1,000 consumers, here are some key takeaways from the study:
Mobile phones are the No. 1 preferred device for....