As any marketer will tell you, listening to customers is much easier than understanding them. As brands continue to find ways to engage consumers and drive profits, misconceptions have begun to cloud the bigger picture of customer loyalty programs.
Loyalty360 on Thursday hosted a webinar titled, “Busting Loyalty Myths: What Customers Really Think - and Feel - About the Programs They Engage With,” presented by Maritz Motivation Solutions. The focus of the webinar attempted to clear up these misconceptions and share....