Keeping things simple isn’t always the easiest track to take for a loyalty marketer. But, for Darden Restaurants−which owns several casual dining restaurant chains including: Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, Eddie V’s Prime Seafood, The Capital Grille, and Yard House−simplicity of processes translates to customer loyalty and brand advocacy.
Darden Restaurants CEO Gene Lee addressed this point during Tuesday’s third-quarter....