Starting this month, Walmart Credit Card and Walmart MoneyCard holders will have a new tool to help them keep more money in their pockets. And, it will enhance the customer loyalty value proposition at the same time.
The new, simplified rewards value proposition – 3-2-1 Save – brings even more value to the everyday purchases customers make using the Walmart family of credit and prepaid cards, issued and administered by Synchrony Bank and Green Dot Bank, respectively.
Last week, Synchrony Financial announced a partnership with Walmart’s Credit Card and Walmart MoneyCard’s new simplified value proposition. The 3-2-1 rewards program includes:
3% back on purchases made on Walmart.com, including Site to Store orders;
2% back on fuel purchases at Walmart or Murphy USA gas stations; and
1% back on purchases made at Walmart stores and everywhere the Walmart Credit Card or Walmart MasterCard are accepted.
Existing Walmart Credit Card and Walmart MasterCard cardholders were automatically enrolled in the 3-2-1 Save program as of April 1, 2016, and current cardholders can use their existing cards to earn rewards. Special financing promotions are also available for in-store purchases of $150 or more. New customers can apply in-store or at Walmart.com and qualifying cardholders can enjoy 10% off their first day spend on Walmart.com or in-store for up to $25 in savings, applied as a statement credit.
Tom Quindlen, executive vice president and CEO, Retail Cards, Synchrony Financial, talked to Loyalty360 about how the partnership with Walmart was born.
“Saving Walmart cardholders more when they shop has been a core benefit of the credit card program since it began in 1999,” Quindlen explained. “As customer needs have evolved, we have worked with Walmart to design a program that brings cardholders greater value and more opportunities to save on the purchases they make every day. This includes special financing options for larger ticket purchases and differentiated channel rewards every way they shop. The 3-2-1 Save program brings together all the benefits Walmart customers and cardholders have told us they want most, including ease of earning greater rewards for every purchase, every day, in and out of the store.”
Quindlen added that a long-term objective is to continue to provide everyday value for cardholders and continue to build a customer base that uses their cards for every day purchases, no matter how they want to shop across every channel and enjoy the cash that ends up back in their wallets.”