Customer experience, if it becomes a sustainable and memorable one, is viewed as a pivotal differentiator for loyalty marketers. Just ask Dave & Buster’s.
Dave & Buster’s CEO Steve King noted that 2015 was a record-setting year for the company during the fourth-quarter earnings call on March 29.
“In fact, the great momentum we experienced for the first three quarters continued through the fourth quarter as well, resulting in a performance that was well ahead of our expectations, despite tough comparisons and....