CONTENT GALLERY

Consistency and simplicity are critical components of effective loyalty programs – for both operator and consumer. However, in a franchise environment such as a restaurant, gas station or convenience store, it can be difficult to implement...Read More

Marketers can move their company’s market position from “problem solver” to “trusted adviser,” thus elevating financial results.  In this session you’ll see what steps you can take to move your company...Read More

Join Trevor Knott and Katie Scholl to learn how Citizens Bank and Giant Eagle have developed a partnership that aligns the goals of both organizations and their customers, to successfully build ongoing customer loyalty, increase incremental...Read More

Marketers spend more than $2-billion annually to operate programs in the U.S. – with the average enrollment of 14.1 loyalty programs per household.  The majority of these dollars are spent on the traditional points/miles-based credit...Read More

While economists proclaim that the Great Recession officially ended in June of 2009, its deep effect on the consumer mindset is still well-entrenched. At the same time, most businesses have not fully recovered from the tremendous setbacks they...Read More

Social media, mobile marketing and behavioral advertising have created a fundamental shift in communication. Your ability to maximize customer relationships continues to require an enterprise-wide "360 degree customer view" at all...Read More

By definition, Customer Intelligence and Loyalty make great bedfellows. Customer Intelligence — how marketers capture, manage, analyze, and apply data —supplies loyalty programs with deep customer insights that fuel real-time offers...Read More

Today, market analysts and forecasters are proclaiming customer intelligence as the new competitive weapon for business success.  However, many marketers are confused about the meaning of customer intelligence.  While many companies...Read More

Enterprise-wide programs have been talked about for the past several years and many institutions have them, but they have become especially visible recently in light of the Financial Reform Act and pending Durbin Amendment.   We will...Read More

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