Let Them Have Cake: Loyalty in the New Mobile World

  • May 17 2011
  • Resource: Multimedia
  • Panel led by Access Development with Firethorn, Discover, and 1-800-Flowers.com

Kelly Passey, Executive Vice President, Incentive & Loyalty Services - Access Development Chip Fishburne, Vice President, Financial & Merchant Services - Firethorn Farhan Ahmad, General Manager, Prepaid & Director, Emerging Payments ...Read More

The Voice of the Customer in Surround Sound

  • May 17 2011
  • Resource: Multimedia
  • Jeffrey Henning, Vovici and Marsha Jones, Sykes Enterprises, Inc.

Jeffrey Henning, Founder & Vice President, Strategy - Vovici Marsha Jones, Director, Lead Aquisition - Sykes Enterprises, Inc. Almost every company listens to customers through surveys (98% of firms, according to Gartner). But each...Read More

How to Create Loyalty (and the Brands That Are Doing it Best)

  • May 16 2011
  • Resource: Multimedia
  • Robert Passikoff and Amy Shea, Brand Keys, Inc.

Robert Passikoff, Ph.D., Founder and President - Brand Keys, Inc. Amy Shea, Executive Vice President, Director of Global Brand Development - Brand Keys, Inc. Regardless of the platform used for outreach, one truth remains: an increase in...Read More

B2B Focused Session - Technology 411

  • May 16 2011
  • Resource: Multimedia
  • Marcus Starke, SAP and Samir Bagga, HCL Technologies

Marcus Starke, National Vice President, North America Marketing - SAP Samir Bagga, Vice President, Head of Marketing, North America - HCL Technologies Technology is increasing expectations about how we collect, analyze, synthesize and...Read More

Bridging the Gap Between Social Media and Customer Service: How to Integrate Social Media into Your Customer Contact Center

  • May 16 2011
  • Resource: Multimedia
  • Mary Naylor, VIPdesk and Molly DeMaagd, AT&T

Mary Naylor, CEO - VIPdesk Molly DeMaagd, Director, Social Media, AT&T A social media strategy is a necessary business tool in the Web 2.0 world.  Not only do most consumers expect companies to have a social media presence, but 66% want...Read More

Giving More Power to the Players: GameStop's New Loyalty Program

  • May 16 2011
  • Resource: Multimedia
  • Mike Hogan and Jenn McMillen, GameStop, Inc.

Mike Hogan, Senior Vice President & Chief Marketing Officer - GameStop, Inc Jenn McMillen, Director, Customer Loyalty & Database Marketing - GameStop, Inc Every specialty retailer has a long-standing loyalty program, right? Wrong...Read More

Better Together: Intelligence and Loyalty

  • May 16 2011
  • Resource: Multimedia
  • Suresh Vittal and Emily Murphy, Forrester; Bart Blackburn, Progressive Insurance

Suresh Vittal, Vice President & Practice Leader - Forrester Research Emily Murphy, Researcher - Forrester Research Bart Blackburn, Marketing Process Manager - Progressive Insurance By definition, Customer Intelligence and Loyalty make...Read More

Making 1+1=5 by Smarter Use of Your Customer Data

  • May 16 2011
  • Resource: Multimedia
  • Mike Blyth, Wayde Fleener, David Andreadakis - Carlson Marketing

Mike Blyth, Carlson Marketing  Wayde Fleener, Director, Decision Sciences, Carlson Marketing  David Andreadakis, Manager, Decision Driving customer loyalty through customer-centric retailing is beyond the early adopter stage...Read More

Characterizing the “Consumer Loyalist”

  • May 16 2011
  • Resource: Multimedia
  • Scott McClary, Acxiom

Scott McClary, Senior Retail Industry Strategist - Acxiom Whether seeking to acquire new customers or cultivate deeper relationships with current customers and lapsed loyalty program members, companies must be able to recognize, segment, and...Read More

Loyalty Expert “Shoot-Out”: Now Where Do We Go?

  • May 13 2011
  • Resource: Multimedia
  • Panel led by Maritz with Bunchball, The Geehan Group, Starbucks, Sears Holding Corp., and SAP

Moderated By: Barry Kirk, Solution Vice President, Consumer Loyalty - Maritz LoyaltyPanelists Include:Rajat Paharia, Founder & Chief Product Officer - BunchballSean Geehan, President & Founder - The Geehan GroupStacy Speicher, Director...Read More

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