How to Create Loyalty (and the Brands That Are Doing it Best)

  • April 15 2011
  • Resource: Multimedia
  • Robert Passikoff and Amy Shea; Brand Keys, Inc.

Regardless of the platform used for outreach, one truth remains: an increase in customer loyalty will show up at the register. But loyalty has two sides: creating it and keeping it. Brand Keys, a global leader in loyalty and engagement metrics,...Read More

Who Pays for the Reward? Creating Effective Franchise Loyalty Programs

  • April 15 2011
  • Resource: Multimedia
  • Kevin Knowles, First Data; David Tryder, Dunkin' Donuts; Chris Bingel, Qdoba Restaurant, Inc.

Consistency and simplicity are critical components of effective loyalty programs – for both operator and consumer. However, in a franchise environment such as a restaurant, gas station or convenience store, it can be difficult to implement...Read More

B2B Focused Session - Customer Relationships: The Road to Becoming a Trusted Partner

  • April 15 2011
  • Resource: Multimedia
  • Sean Geehan, The Geehan Group; Tom Webster, iTrade Networks

Marketers can move their company’s market position from “problem solver” to “trusted adviser,” thus elevating financial results.  In this session you’ll see what steps you can take to move your company...Read More

In It For The Long Haul - The Citizens Bank/Giant Eagle Partnership

  • April 15 2011
  • Resource: Multimedia
  • Trevor Knott, Citizens Bank; Katie Scholl, Giant Eagle

Join Trevor Knott and Katie Scholl to learn how Citizens Bank and Giant Eagle have developed a partnership that aligns the goals of both organizations and their customers, to successfully build ongoing customer loyalty, increase incremental...Read More

Using the Participation Parameter to Drive Retention and Growth

  • April 15 2011
  • Resource: Multimedia
  • Carlos Dunlap, Kobie Marketing; Tom Shirkey - Director, AAA

Marketers spend more than $2-billion annually to operate programs in the U.S. – with the average enrollment of 14.1 loyalty programs per household.  The majority of these dollars are spent on the traditional points/miles-based credit...Read More

Revisiting the New Consumer: Achieving Customer Engagement and Business Objectives in the Post-Recession Economy

  • April 15 2011
  • Resource: Multimedia
  • Panel Discussion Moderated by Chuck Christianson, Vice President, Sales & Account Management - Affinion Loyalty Group

While economists proclaim that the Great Recession officially ended in June of 2009, its deep effect on the consumer mindset is still well-entrenched. At the same time, most businesses have not fully recovered from the tremendous setbacks they...Read More

THE NEW 360 DEGREE: Driving Loyalty in the New Era of Communication

  • April 15 2011
  • Resource: Multimedia
  • Charles Deyo, Cendyn; Tammy Lucas, Best Western; Christophe A Dagassan, The Breakers Palm Beach

Social media, mobile marketing and behavioral advertising have created a fundamental shift in communication. Your ability to maximize customer relationships continues to require an enterprise-wide "360 degree customer view" at all...Read More

Better Together: Intelligence and Loyalty

  • April 15 2011
  • Resource: Multimedia
  • Suresh Vittal and Emily Murphy, Forrester Research; Bart Blackburn, Progressive Insurance

By definition, Customer Intelligence and Loyalty make great bedfellows. Customer Intelligence — how marketers capture, manage, analyze, and apply data —supplies loyalty programs with deep customer insights that fuel real-time offers...Read More

Workshop: How Customer Intelligence Yields Loyalty Returns: What Marketers Need to Know Now

  • April 15 2011
  • Resource: Multimedia
  • Connie Hill and Dave Resnick, VeraCentra

Today, market analysts and forecasters are proclaiming customer intelligence as the new competitive weapon for business success.  However, many marketers are confused about the meaning of customer intelligence.  While many companies...Read More

Workshop: Going Enterprise-Wide with Your Loyalty Program

  • April 15 2011
  • Resource: Multimedia
  • Anne Gaudette and Heidi Young, RewardsNOW

Enterprise-wide programs have been talked about for the past several years and many institutions have them, but they have become especially visible recently in light of the Financial Reform Act and pending Durbin Amendment.   We will...Read More

Displaying results 1131-1140 (of 1194)
 |<  <  110 - 111 - 112 - 113 - 114 - 115 - 116 - 117 - 118 - 119  >  >|