1-800-PetMeds Takes an Emotional and Transactional Approach to Loyalty

  • September 18 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Pet care is an emotional category for consumers. Pet owners tend to put considerable effort into selecting products that ensure the wellbeing of their furry friends. This emotional element presents pet care brands with a unique opportunity to show...Read More

Loyalty360 Reads: September 17, 2019

  • September 17 2019
  • Resource: Daily News

Programs  Canadian Discounter Takes Off with Mobile Loyalty Program Giant Tiger is expanding its GT VIP mobile loyalty program to stores in Ontario. “The Ottawa-based discount retailer, which operates more than 250 stores across...Read More

Unshakeables and Ephemerals: Trends in Customer Behavior

  • September 17 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

At Loyalty360, part of our mission is to discover the trends that are affecting the customer loyalty industry. We do this by speaking with brand and vendor representatives across a range of verticals. In preparation for our upcoming webinar on the...Read More

Wendy’s Enters the Breakfast Wars

  • September 17 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Perhaps “the chicken wars” occurring on Twitter have eclipsed the QSR industry’s “breakfast wars.” All the same, brands like Starbucks and Burger King are competing intensely to make their restaurants top-of-mind for...Read More

An MLS Stadium Enlists Extreme Network for Enhanced Gameday Experience

  • September 17 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Soccer fandom is sweeping the nation, from the World Cup victory by the US Women’s National Team and thrilling matches in Major League Soccer to the thousands of fans who pack pubs and bars to watch matches from around the world every...Read More

Loyalty360 Reads: September 16, 2019

  • September 16 2019
  • Resource: Daily News

Customer Experience  Fashion Brands Embrace Community Marketing with Workout Classes Apparel brand Rhone hosts community workout classes to market its products in context. “The overarching goal of these classes is to create organic...Read More

Church’s Chicken Launches Online Scavenger Hunt

  • September 16 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

The Domino’s Points for Pies promotion, which offered points to consumers who used the Domino’s app to take a picture of a pizza (even a competitor’s), proved two things. First, it showed that investing in sophisticated...Read More

Wyndham Deployed an All-Candy Pop-Up to Engage Consumers with the Howard Johnson Brand

  • September 16 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Howard Johnson by Wyndham celebrated its largest design-refresh in more than 25 years, giving New Yorkers a “sweet peek” at its new hotel rooms via a candy-inspired pop-up event. From August 22 to 23, tourists and locals alike were...Read More

Loyalty360 Reads: September 13, 2019

  • September 13 2019
  • Resource: Daily News

Programs  H&M Launches Exclusive Music Offering to Bolster Loyalty Program The retailer has launched a music partnership that will support independent musicians and raise awareness for its loyalty program. “Through the H&M app...Read More

McDonald’s Adds Grubhub as a Delivery Partner in the New York City Area

  • September 13 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Back in July, McDonald’s announced that it was adding DoorDash as a delivery partner, bringing an end to the brand’s exclusive deal with Uber Eats. As the delivery wars continue, with each service vying for deals with major restaurant...Read More

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