Leading customer engagement solutions provider Thunderhead bolstered its technology offerings with the launch of the North American Partner Program. The program will allow Thunderhead partners to enhance their omnichannel customer engagement processes. The first wave of partners includes Coffee and Dunn, Premier Logic, Silvertech, and Webfortis.
The program is being run through the company’s ONE Engagement Hub, which gives businesses the tools necessary to consolidate data and use the resulting information to speak with customers on a personal level through multiple touchpoints. The platform “learns” about customers as they interact with the company, enabling the level of personalization that customers have come to demand.
A seamless customer journey has become the premier method for driving loyalty. Consumers are more delicate than ever when it comes to points of friction in customer experience.
“We work with a lot of different marketing technology and have been really impressed by Thunderhead’s unique approach to customer engagement and journeys,” said Chris Spears, co-founder and Chief Marketing Technology Officer at Arke Systems, another participant in the North American Partner Program. “The ONE Engagement Hub is a ground breaking solution and what’s really blown us away is our ability to leverage ONE to gain real-time insight in a matter of hours. Our customers are also impressed that they can retain and leverage their existing systems and use the ONE Engagement Hub as a unifying engagement layer.”
As data continues to grow as the cornerstone of customer engagement, companies face the increasing challenge of integrating consumer information across multiple channels. Especially when considering the immediacy of top customer service providers, consumers are far more likely to disengage from a brand due to slow or non-relevant experiences.
“We are really excited by the response to this program and the enthusiasm of our inaugural partners,” said Pat Coyne, VP of Thunderhead North America. “ONE is heralding in the era of digital transformation and, together with our partners, we are helping brands deliver effortless customer engagement to create happy customers.”